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Apple Just Bought This European Startup With a Sleep Tracking App

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Reuters
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By
Reuters
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May 10, 2017, 7:22 AM ET
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Apple has acquired a sleep tracking app and hardware maker Beddit, the Finnish startup said on its website.

The terms of the deal were not disclosed and neither of the companies were immediately available for a comment.

“Beddit has been acquired by Apple. Your personal data will be collected, used, and disclosed in accordance with the Apple Privacy Policy,” the company said.

Beddit manufactures a monitoring device which tracks heart rate, breathing and sleep time when placed on a bed.

The monitor, which sells for $149.95 in Apple’s online store (AAPL), transfers the data to Beddit’s iPhone app for analysis.

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