• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
LeadershipEaster

Meet the Woman Behind the White House Easter Egg Roll

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
April 16, 2017, 1:49 PM ET
Add Fortune on Google for similar content.

Anna Cristina Niceta Lloyd auditioned for the job of White House social secretary and may not have known it.

The veteran event planner’s creativity and handicraft were prominently on display at President Donald Trump’s inaugural luncheon at the Capitol, the fifth one she has worked on. Maine lobster and Gulf shrimp, grilled Angus beef and chocolate souffle with cherry vanilla ice cream were on the menu. Sprays of roses in shades of pink, cream and melon spruced up Statuary Hall, the otherwise drab venue.

Among the roughly 200 guests taking it all in was Melania Trump.

Less than a month after the Jan. 20 luncheon, the first lady announced she had hired Niceta Lloyd to fill one of the most coveted behind-the-scenes roles at the White House: social secretary.

Services Following Early Morning Tweet Spree

The post makes Niceta Lloyd the creative curator behind near-daily events for the president and first lady. It meant deciding what to serve at the recent get-to-know-you dinner between a new president and his Chinese counterpart. (Pan-seared Dover sole and New York strip steak were served, and Trump praised the “beautiful” chocolate cake they ate while discussing the U.S. cruise missile strike on Syria.) And on Monday, it involves hosting no fewer than 21,000 children and adults for the annual Easter Egg Roll, a 139-year-old tradition and the Super Bowl of White House social events.

For Niceta Lloyd, who goes by “Rickie,” the job has the added challenge of collaborating with a first lady who is not yet living at the White House full time.

In announcing the appointment, Mrs. Trump highlighted that Niceta Lloyd has more than two decades of experience in diplomatic, political and social entertaining in Washington. The first lady, who was a model, said she looked forward to “sharing my ideas and traditions of entertaining and social hospitality” with her new aide. She is mostly living at the family’s Trump Tower penthouse in midtown Manhattan with the couple’s 11-year-old son until school lets out.

Melissa McCarthy Brings Back Sean Spicer to ‘SNL’ for Easter Surprise

Niceta Lloyd was in her 20s when she was hired by Design Cuisine, an Arlington, Virginia-based special event caterer whose clients include the White House, State Department and several embassies. She also worked on the past five inaugurations of Republican and Democratic presidents.

Now 46, the mother of two left the company after the White House made an offer she couldn’t refuse.

Bill Homan, a founder of Design Cuisine, praised his former employee’s intelligence, creativity and organizational skill, as well as her sensitivity and discretion.

“These are certainly very important in our business,” he said.

Lea Berman, a social secretary during George W. Bush’s administration who for many years relied on Niceta Lloyd to plan her private parties, said she is a “joyful person to work with” despite the stress that’s built into event planning.

Your Easter Eggs Haven’t Been This Cheap in 10 Years

“The best never lose their cool; Rickie is like that,” Berman said. “She’s unflappable. Just what you’d hope for in a White House social secretary.”

Niceta Lloyd’s appointment to a job that paid her immediate predecessor $119,000 closes the loop on a chapter in White House history, and her family’s history, too.

Her husband is Thomas Lloyd, a grandson of the late Rachel “Bunny” Mellon, an arts patron and political financier who was a confidante to Jacqueline Kennedy. Mellon helped Mrs. Kennedy redesign the White House Rose Garden.

“Having that kind of background, it just made it like things had come full circle,” said Bryan Huffman, a North Carolina-based interior designer who knew Mellon and knows Niceta Lloyd.

A former social secretary recommended her to Mrs. Trump. The first lady had also attended events Niceta Lloyd had organized, including the inaugural luncheon, and is said to have come away impressed.

These Restaurants Are Open on Easter Sunday

“Sometimes, seeing is believing and seeing what she pulled off that day … that might have definitely contributed to the decision,” said Anita McBride, who was first lady Laura Bush’s chief of staff.

Mrs. Trump’s decision to hire Niceta Lloyd also shows that the first lady, a New Yorker who is slowly building her White House team, recognizes that she’s unfamiliar with Washington’s customs and needs experienced hands to help guide her. Lack of staff has already hampered some operations, such as the White House Visitors Office, which stayed closed for several weeks longer than usual following a change in presidents.

Planning for the Easter Egg Roll also seemed to get off to a late start. The Trumps announced Monday’s date later than usual, and some regular participants went public with their anxiety over not hearing from the White House earlier in the year.

But make no mistake: The tradition will continue, just downsized from last year when 35,000 people received tickets.

About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
5 hours ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
7 hours ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
7 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
9 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
9 hours ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
14 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
17 hours ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.