Pepsi’s controversial ad featuring Kendall Jenner may have not been a total bust, according to a new poll.
The Morning Consult survey found that about 44% of people had a more favorable view of Pepsi after watching the ad. Only 25% of those surveyed has a less favorable view.
And while the ad was criticized for what some saw as exploitations of the Black Lives Matter movement and other social movements, a large percentage of minorities — namely Latinos and African-Americans — viewed Pepsi more favorably after watching the ad. A whopping 75% of Latinos said the ad made them more favorable to the soda brand, while 51% of African-Americans said the same. Only 41% of whites said the ad made them more favorable toward Pepsi (PEP).
Jenner didn’t fare as well. According to the survey, only 28% of people said they saw Jenner in a much more favorable light after watching the ad. Only 16% of men surveyed said the ad made them much more favorable to Jenner, while a mere 8% of women polled said the same.