• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechData Sheet

Even San Francisco Landscape Artists Have to Compete With Apple

By
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Down Arrow Button Icon
April 13, 2017, 10:04 AM ET

I’d like to take a break from the usual tech stuff to have a short conversation about trees.

Indulge me just this once, and I promise to do my best to make you glad you stuck with me despite that surprising first sentence. Tech people obsess about all sorts of things: the ingredients in their food, the pixels on their screens, their gas mileage—or electric range—their cars get. On Wednesday morning, San Franciscans who still get a newspaper woke up to a delightful article in the hometown newspaper about a 5.4-acre city park being built on the roof of the massive new transportation complex, the Transbay Transit Center.

If the park is as great as it sounds, it will make up for the misery its construction has caused the city for years now. It is our version of the Big Dig in Boston—a gargantuan, traffic-clogging, money pit that ought to make things better but so far has messed things up pretty good.

Get Data Sheet, Fortune’s technology newsletter, where this essay originally appeared.

Now comes the fun part. The city’s newest big park will be a veritable rooftop botanical garden, with multiple species of trees from all over. In fact, writes J.K. Dineen, the ace real estate reporter for The San Francisco Chronicle, there will eventually be 469 trees in the park, and they currently are being staged at nurseries all over California.

All this was good enough. And then I came to the tech-related nugget that caught my eye.

“Buying trees is a surprisingly cutthroat business. And it’s been especially challenging to locate desirable specimens because Apple has been buying up 3,000 trees for its new Cupertino headquarters. When [the landscape architects working on the project] found a tree they fancied they would ‘tag it’ with a locking yellow tag, so that nobody else—like Apple—could get it.”

Apple (AAPL), of course, has been a famous buyer of trees for its new campus, a quest that dates to the love Steve Jobs had for apricot trees that once dotted the Santa Clara Valley around where he grew up. This marvelous feature from VentureBeat’s Chris O’Brien details just how overpowering Apple’s appetite for trees is.

That’s it. No bits and bytes today. But I hope this helps you see the forest for the trees, because that’s important too.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Mark Zuckerberg and the Meta logo
Big TechMeta
Former Meta integrity chief says new report reveals ‘disappointing’ ad fraud epidemic at the social-media giant
By Lily Mae LazarusDecember 15, 2025
37 minutes ago
AIregulation
Actor Joseph Gordon-Levitt wonders why AI companies don’t have to ‘follow any laws’
By Nick LichtenbergDecember 15, 2025
2 hours ago
A close-up of Jeff Bezos' face
SuccessJeff Bezos
‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
3 hours ago
AIChips
What happens to old AI chips? They’re still put to good use and don’t depreciate that fast, analyst says
By Jason MaDecember 15, 2025
4 hours ago
Photo of Sergey Brin
AIchief executive officer (CEO)
Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’
By Marco Quiroz-GutierrezDecember 15, 2025
4 hours ago
CryptoCryptocurrency
Bittensor, the AI-linked cryptocurrency founded by a former Google engineer, just halved its supply. Here’s what that means
By Ben WeissDecember 15, 2025
6 hours ago

Most Popular

placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
19 days ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
7 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
3 days ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
10 hours ago
placeholder alt text
Politics
Trump admits he can't tell if the GOP will control the House after next year's elections. 'I don't know when all of this money is going to kick in'
By Jason MaDecember 14, 2025
1 day ago