• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechData Sheet

Even San Francisco Landscape Artists Have to Compete With Apple

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
April 13, 2017, 10:04 AM ET

I’d like to take a break from the usual tech stuff to have a short conversation about trees.

Indulge me just this once, and I promise to do my best to make you glad you stuck with me despite that surprising first sentence. Tech people obsess about all sorts of things: the ingredients in their food, the pixels on their screens, their gas mileage—or electric range—their cars get. On Wednesday morning, San Franciscans who still get a newspaper woke up to a delightful article in the hometown newspaper about a 5.4-acre city park being built on the roof of the massive new transportation complex, the Transbay Transit Center.

If the park is as great as it sounds, it will make up for the misery its construction has caused the city for years now. It is our version of the Big Dig in Boston—a gargantuan, traffic-clogging, money pit that ought to make things better but so far has messed things up pretty good.

Get Data Sheet, Fortune’s technology newsletter, where this essay originally appeared.

Now comes the fun part. The city’s newest big park will be a veritable rooftop botanical garden, with multiple species of trees from all over. In fact, writes J.K. Dineen, the ace real estate reporter for The San Francisco Chronicle, there will eventually be 469 trees in the park, and they currently are being staged at nurseries all over California.

All this was good enough. And then I came to the tech-related nugget that caught my eye.

“Buying trees is a surprisingly cutthroat business. And it’s been especially challenging to locate desirable specimens because Apple has been buying up 3,000 trees for its new Cupertino headquarters. When [the landscape architects working on the project] found a tree they fancied they would ‘tag it’ with a locking yellow tag, so that nobody else—like Apple—could get it.”

Apple (AAPL), of course, has been a famous buyer of trees for its new campus, a quest that dates to the love Steve Jobs had for apricot trees that once dotted the Santa Clara Valley around where he grew up. This marvelous feature from VentureBeat’s Chris O’Brien details just how overpowering Apple’s appetite for trees is.

That’s it. No bits and bytes today. But I hope this helps you see the forest for the trees, because that’s important too.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

man poses with arms crossed over legs
CryptoCryptocurrency
Exclusive: Cyclops raises $8 million to build stablecoin infrastructure for payments companies
By Carlos GarciaMarch 4, 2026
39 minutes ago
altman
AIdocumentaries
Sam Altman turned down a documentary’s requests to talk. So the director cast a ‘Sam Bot’ as its protagonist
By Michael Liedtke and The Associated PressMarch 4, 2026
52 minutes ago
NewslettersTerm Sheet
The French AI startup gunning for Workday, Oracle, and SAP
By Lily Mae LazarusMarch 4, 2026
3 hours ago
Fortune Editor-in-Chief Alyson Shontell and Khosla Ventures Founder Vinod Khosla: Graphic for Fortune 500 Titans and Disruptors of Industry podcast. Episode title: "AI and the end of work?"
NewslettersCEO Daily
Famed investor Vinod Khosla predicts free AI labor will lead to an era of few jobs and great abundance
By Alyson ShontellMarch 4, 2026
3 hours ago
NewslettersFortune Tech
The curious case of Nvidia’s employee stock compensation change-up
By Alexei OreskovicMarch 4, 2026
4 hours ago
C-SuiteTech
3 questions every CEO needs to ask about the AI jobs doom loop in the wake of Jack Dorsey’s dramatic 40% layoffs at Block
By Diane BradyMarch 4, 2026
4 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.