• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Looking Towards the Future, Airlines and Aerospace Companies Invest in Tech Startups

By
Reuters
Down Arrow Button Icon
By
Reuters
Down Arrow Button Icon
April 5, 2017, 6:06 PM ET
BRITAIN-AVIATION-SHOW-AEROSPACE-MANUFACTURING
Boeing 787 Dreamliner takes part in a flying display at the Farnborough Airshow, south west of London, on July 12, 2016. / AFP / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/Getty Images)Adrian Dennis — AFP/Getty Images

Boeing said on Wednesday it had launched a venture capital arm and invested in two tech startups, a fresh sign of the importance big companies see in keeping up with rapidly evolving technology for designing and making products.

Boeing’s new division, known as HorizonX, invested in Upskill, a Washington, D.C.-based software company that uses Google Glass-type eye wear to help assembly workers with complex tasks such as creating wiring bundles for Boeing jetliners.

It also invested in Zunum Aero, a Seattle-area company that is working on electric-hybrid aircraft aimed at bringing down the cost of flying to regional airports. Zunum also received funding from JetBlue Technology Ventures, a unit of the New York-based JetBlue Airways Corp.

Get Data Sheet, Fortune’s technology newsletter.

Boeing (BA) and JetBlue (JBLU) are not alone in taking stakes in promising technology companies. General Electric’s (GE) venture arm invested in an earlier Upskill funding round, and Airbus (EADSY) has had a venture fund since 2014.

Boeing is not aiming to profit from the ventures directly but instead to access technology used in autonomous vehicles, machine learning, additive manufacturing and wearable devices, said Steve Nordlund, a Boeing vice president who heads HorizonX.

“These are all starting to converge and have the potential to fundamentally change how we operate inside and outside of companies,” he said.

Trump Meets With United, Delta, and Southwest CEOs

Upskill’s software platform for example, brings data typically stored in books into workers’ tools. The system can be used in manufacturing, field service and shipping and warehouse logistics, and the company’s revenue growth is in triple digits annually, Chief Executive Officer Brian Ballard told Reuters.

“Imagine working on a car and not having to flip through the paper manual,” Ballard said. Typical systems pay back in a few months. Upskill has been working with Boeing for two years and has moved beyond pilot tests into production.

Boeing declined to specify investment amounts, “but this initiative represents a multi-year commitment by Boeing to spend tens of millions of dollars a year to advance innovation and to supplement our research and development efforts,” spokesman Chaz Bickers said.

Boeing and JetBlue Invest in Startup That Makes Battery-Powered Planes

Nordlund was formerly vice president of strategy for Boeing’s defense, space and security business and was involved in launching drone-maker Insitu Inc, which Boeing acquired in 2008. He also has worked in sales at IBM and was chief information officer at Embry-Riddle Aeronautical University.

 

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
1 day ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
20 hours ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
5 hours ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago

Latest in Tech

Colin Angle, wearing a t-shirt and sports jacket, speaks onstage.
InnovationAutomation
‘It’s a cage match’: Beleaguered iRobot founder says the biggest reason why the Roomba-maker failed was because of growing Chinese competition
By Sasha RogelbergDecember 22, 2025
2 hours ago
Big TechMeta
Meta’s Threads makes a play for podcasters and their rabid fans
By Ashley Carman and BloombergDecember 22, 2025
3 hours ago
AIMark Cuban
Mark Cuban says AI allows ‘creators to become exponentially more creative,’ but his advice didn’t land well with people working in the industry
By Sydney LakeDecember 22, 2025
3 hours ago
Larry Ellison sits in the Oval Office
Big TechLarry Ellison
Billionaire Larry Ellison comes to his son’s rescue, agreeing to personally guarantee over $40 billion to finance Paramount’s bid for Warner Bros.
By Dave SmithDecember 22, 2025
3 hours ago
man
AIstatistics
It’s starting to look like we’ll never come up with a good way to tell what was written by AI and what was written by humans
By Ambuj Tewari and The ConversationDecember 22, 2025
5 hours ago
Chris Nicholas
CommentaryLeadership
I’m the Sam’s Club CEO and I’ve got an AI leadership reality check: let purpose, not promise, guide investment
By Chris NicholasDecember 22, 2025
5 hours ago