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The Broadsheet: March 28th

Good morning, Broadsheet readers! Melania Trump remains elusive, the Fearless Girl is sticking around on Wall Street (at least for now), and expecting moms and dads are finding creative ways to make parental leave a financial possibility. Have a great Tuesday.


Crowdfunding time off. The Atlantic‘s Bourree Lam notes an interesting trend among new parents: crowdfunded parental leave. While creating baby registries or asking for money in lieu of baby shower gifts isn’t new, raising cash specifically for parental leave “has a different tone,” writes Lam, who says that women who have created maternity funds on targeted crowdfunding sites like Babylist and The Bump say they felt compelled to start them due to “the inadequate nature of paid leave in the U.S.”

And it’s not just the baby-focused sites that are seeing an influx of paid leave collection pots. A spokesperson from GoFundMe, a general fundraising site, told Lam that the site has “seen thousands of campaigns for parental leave funding in the past several years, and that those efforts have collectively raised millions of dollars.” The Atlantic


• The Melania mystery. It has been two months since Donald Trump was sworn in as president, yet Melania Trump is still steering clear of the public eye—despite what this story dubs, “an ever-clamorous chorus of gossipmongers, pundits, historians and even body-language experts dissect her every move, fashion choice and facial expression to unearth a true State of Melania.” One possibility is that the first lady is simply rejecting the role, according to Ohio University history professor Katherine Jellison. “This is not just low-profile, but no profile,” says Jellison. Washington Post

• YouTube turmoil. Over the past few weeks, a number of companies—including Johnson & Johnson, PepsiCo, and McDonald’s—have pulled their ads from YouTube because the spots are appearing next to offensive content, like videos posted by terrorism-affiliated groups. The boycott could be costing the Susan Wojcicki-led, Google-owned company as much as $750 million in revenue according to one Wall Street firm. Fortune

• Girl, uninterrupted. NYC mayor Bill de Blasio has announced that “Fearless Girl,” the statue of a brave young woman staring down the Wall Street bull, will stay on New York Department of Transportation property through Feb. 2018. Fortune

Kate Spade on sale. According to Business of Fashion‘s “sources inside both companies,” retailer Coach may be announcing its acquisition of Kate Spade & Company in a matter of weeks. The Kate and Andy Spade-founded company could be worth more than $2 billion. Business of Fashion

Hail, Mary. This month’s issue of The Washingtonian profiles conservative CNN talk show host Mary Katharine Ham, whom the publication calls “a unicorn” thanks to her comfort with “both praising and denouncing Trump, even as the prevailing mood of hyper-partisanship almost prescribes committing to one or the other.” Washingtonian

MOVERS AND SHAKERS: Former McDonald’s top executive Jan Fields is joining the Buffalo Wild Wings board. Vivint Smart Home has named Joy Durling chief information and digital enablement officer. Previously, she spent twelve years with Adobe Systems. Ariel Investments announced that Valerie Jarrett, former senior advisor to President Obama, is joining the the company’s board. Silver Spring Networks has announced Catriona Fallon as the company’s new CFO. Prior to Silver Spring, Fallon was EVP and CFO of Marin Software. Deputy White House press secretary Stephanie Grisham will serve as Melania Trump’s communications director.


• Mark your calendars. A slew of publications—including Muslim Girl, Teen Vogue, Huffington Post, Refinery29—celebrated yesterday, March 27th, as the inaugural Muslim Women’s Day. MuslimGirl

• Woman to woman. U.K. Prime Minister Theresa May and Scottish First Minister Nicola Sturgeon held what was described as a “cordial” meeting yesterday. The sitdown was the first of May’s pre-Brexit tour of the four U.K. nations; tomorrow she will trigger Article 50, beginning the process of leaving the EU. It was also the first time the two have meet since Sturgeon announced her intention to hold a second independence referendum.  Fortune

• Albamonte goes on the defense. After a three-decade career overseeing deportations as a government immigration lawyer, Elena Albamonte retired and decided to hang up her own shingle. Now she spends her days on the opposite side of the courtroom, defending undocumented immigrants. Washington Post

• Eating with Ella. Meet Ella Brennan, who at age 91 is the matriarch of an extended family of New Orleans restaurateurs. Brennan, who mentored celebrity chefs like Paul Prudhomme and Emeril Lagasse, has played an important role in turning her city into a culinary powerhouse. New York Times

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Leggings should be worn on planes, and the office, and everywhere else Fortune

Here’s why Ivanka Trump is reportedly planning a trip to Berlin  Fortune

Chelsea Clinton’s advice for empowering young activists  Mashable

Designers are hacking women’s health with wearable tech Racked


This generation of women is like: ‘What do you mean lean in? You lean into me.’
Ann Shoket, former editor in chief of 'Seventeen' magazine and author of 'The Big Life'