The Broadsheet: March 16th

Good morning, Broadsheet readers! Taylor Swift’s latest trademark application sets the rumor mill churning, female celebs’ photos may have been hacked (again), and cybersecurity remains a tough industry for women. Have a great Thursday.

EVERYONE'S TALKING

• Cyber insecurity. From the Yahoo hack to the latest leak of female celebrities' private photos (more on both stories below), today's headlines make one thing clear: Cybersecurity is vitally important to our future.

So, I was distressed to read Fortune's Jonathan Vanian's coverage of a new report on women in the cybersecurity industry. The analysis finds that women "account for just 11% of all cybersecurity professionals, earn less than their male counterparts across the board, and generally feel under-appreciated by their employers." Even worse: More than half of women in the industry say they have experienced some form of discrimination throughout their careers from their male peers.

Given the multitude of choices that women have in the careers, it's difficult to imagine that many of them would flock to a field where such treatment is so widespread. Assuming we want the best and brightest protecting our important data (I know I do!), cybersecurity must become a space that doesn't alienate half of the population. Fortune

ALSO IN THE HEADLINES

• Hacking U.S.-Russia relations. The U.S. Justice Department charged four people—three Russian nationals and one Canadian-Kazakh national—in connection with the massive 2014 data breach at Yahoo. Meanwhile, an anonymous former exec at the Silicon Valley icon is charging that Yahoo lawyer Ronald Bell, who resigned March 1, "took the hit" for CEO Marissa Mayer over the company's handling of the hacks.

• Not again. On Tuesday night, alleged personal photos of female celebrities, including Emma Watson and Amanda Seyfried, began circulating on Reddit and 4chan. Many of the images have been tagged with a reference to the 2014 iCloud hacking of celeb photos. Buzzfeed

• Powell gets more powerful. President Donald Trump's senior counselor for economic initiatives Dina Powell will be named deputy national security adviser for strategy. In her new role, Powell—a former Goldman Sachs partner and Bush administration official—is expected to work closely with national security adviser H.R. McMaster and help lead an interagency policy process working with Secretary of State Rex Tillerson, CIA Director Mike Pompeo and Defense Secretary James Mattis. Politico

• Hard pill to swallow. Incoming GlaxoSmithKline CEO Emma Walmsley, the first woman to lead a top global drugmaker, will get a pay package worth 25% less than that of her predecessor, Andrew Witty. Fortune

• Fan service? Taylor Swift filed nine separate trademarks for the word "Swifties," including one that covers "a website featuring non-downloadable audio recordings [and] video recordings," sparking reports that she's planning to launch her own streaming music site. Billboard dismisses that assessment, reporting that the trademarks seem more appropriate for a personalized fan club app. (No comment from Swift's camp.) Billboard

MOVERS AND SHAKERS: Square CFO Sarah Friar is joining the board of Slack. GM CEO Mary Barra is leaving the board of General Dynamics. Catherine Reynolds, chairman and CEO of EduCap Inc., has been nominated to replace her.

IN CASE YOU MISSED IT

• She's a fighter. Savannah Cunningham is one of the women whose nude photo (or in her case, a video) was shared by the all-male group of Marines on Facebook. Yet she remains determined to joins the Corps and ships off to basic training in April. “Someone needs to stand up and say this does not represent the values of the Marine Corps,” she said. “If not me, then who?" New York Times

• Raising awareness. UN Women, an entity of the United Nations, launched a new, month-long campaign this week to raise awareness around the gender pay gap. People are invited to use the #StoptheRobbery hashtag to show their support for equal pay—and to really drive home the fact most women are "robbed" of an estimated 23% of their earnings. Fortune

• Medicaid makeover? Seema Verma, the Trump administration’s newly sworn-in top official for Medicaid, is urging the nation’s governors to alter the insurance program for poor and disabled people—by charging them insurance premiums, requiring them to pay part of emergency room bills, and prodding them to get jobs. Washington Post

• Putting it on ice. Members of the U.S. women’s national team have decided to sit out the International Ice Hockey Federation World Championship this month. The team (which won the past three championships) is protesting cuts to their salaries, which previously ranged from $10,000 to $26,000. New York Time

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