• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

This Is How Much It Costs Women to Be Contestants on ‘The Bachelor’

By
GoBankingRates
Down Arrow Button Icon
By
GoBankingRates
Down Arrow Button Icon
March 13, 2017, 1:55 PM ET

Whether it’s Gordon Ramsay rampaging through a family restaurant to save it from certain closure, or 25 single women vying for the interest of one enviable bachelor, reality TV is all about high stakes. You wouldn’t have delectable, guilty-pleasure tier drama without the possibility of on-screen loss.

That loss surprisingly involves more than a potentially broken heart — or even embarrassment on national TV — in the case of “The Bachelor.” As you watch Season 21’s finale on March 13, keep in mind that there’s plenty of juicy drama happening off-camera, too. There’s a pretty good chance that the bachelorettes are going into massive debt to vie for Nick Viall’s hand in marriage. Whether that’s super romantic or heartbreakingly sad is up to you.

Here’s a look at what some of these contestants spend and how much they stand to make from being on this hit reality romance show.

Upfront Costs: The Dresses

There’s no entry fee to be an official bachelorette, nor is there a hard-and-fast rulebook for how much contestants spend in preparation. We can certainly identify the top three costs for appearing on “The Bachelor,” however: wardrobe, wardrobe and wardrobe.

ABC only provides two dresses for each season of the show — one for each finalist on the season finale. That means our eligible bachelorettes have to personally foot the bill for 13 episodes of TV-ready fashion.

Some ladies borrow clothes or snag sponsorships — like Ashley Spivey, who scored 14 designer dresses from a sponsor in 2011 — but others foot the bill themselves. Jillian Harris dropped $8,000 on new duds, while Olivia Caridi is rumored to have spent more than $40,000 on her wardrobe in an effort to impress “Bachelor” Ben Higgins, an investment that didn’t end up paying off. That cost doesn’t include the hundreds of dollars that contestants typically spend on new hairstyles, spray tans, gym memberships, makeup and other cosmetic touchups before the show.

Others have kept things more low-key — and their investments to a minimum — with great results. Sarah Herron kept her total budget at $5,000, while Vienna Girardi kept it casual with a whole lot of cut-off jean shorts instead of pricey designer labels. She ended up winning the ring in Season 14 from pilot-turned-“Bachelor” Jake Pavelka.

Hidden Costs: The Debt

If you were making a list of the things you’d need to be a bachelorette, clothes would likely be right at the top, but some major costs are a little less transparent. They arise when you consider that you’ll have to put your entire life on hold for an unpaid season — that’s six to 10 weeks’ worth — of filming.

Harris remortgaged her home to cope with the costs. And while some “Bachelor” contestants are lucky enough to return to their day jobs after filming, others have lost their jobs if they didn’t have a flexible time off schedule. Possessionista writer Dana Weiss told Mic in 2016 that she personally knows of bachelorettes who cashed out their 401k’s to offset the costs of the show, while others have gone into substantial credit card debt.

Learn: How to Trick Yourself Into Paying Off Your Credit Card Debt

Potential Profits From Being on ‘The Bachelor’

On top of the initial investments and opportunity costs, competing bachelorettes face another big kicker: Candidates report that they don’t receive any monetary compensation at all for appearing on the show. At best, some bachelorettes say they’ve been gifted a few swag bags containing sponsored items — likely not enough swag to repay that “Bachelor”-incurred debt. It’s a tough pill to swallow considering that being the Bachelor is a job that usually makes about $100,000 per season.

Some contestants have gone on to star in the spin-off, “The Bachelorette,” where they can make upwards of $100,000 as well. Emily Maynard was reportedly paid $250,000 for her season as the leading lady.

More commonly, many bachelorettes smartly leverage their 10 minutes of fame into success as social influencers or lifestyle brand entrepreneurs on Instagram after “The Bachelor” wraps and the dust settles.

Many factors help determine rates for celebrity Instagram posts, according to a leading LA-based social influencer management company, but personalities have the potential to earn:

  • $100 to $250 per post for 100,000 followers
  • $750 to $1,500 per post for 250,000 followers
  • $2,000 to $3,000 per post for 500,000 followers
  • $5,000 to $15,000 per post for 1 million followers

Emily Maynard’s online lifestyle presence keeps her net worth at a cool $5 million, according to CelebrityNet Worth, although she was wealthy before her time on the show. Ali Fedotowsky worked at Facebook before appearing on “The Bachelor” in 2010. She then went on to star as “The Bachelorette” and later found work as an NBC and E! lifestyle correspondent, maintaining a healthy net worth of $600,000. Other alumni accept plentiful offers to appear on post-“Bachelor” reality TV shows, like Vaill, Trista Sutter, Sean Lowe and several others who opted to foxtrot on “Dancing With the Stars.” Still, others close book deals — like Season 16 winner Courtney Robinson, who wrote “I Didn’t Come Here to Make Friends” — or make the bulk of their income on social media endorsement deals alone.

Considering how much it costs to be on “The Bachelor,” aspiring bachelorettes have to ask themselves a key question: How much would you pay for a shot at love? And if that fails, how much would you pay for a shot at Instagram fame?

This article originally appeared on GoBankingRates.com.

About the Author
By GoBankingRates
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
16 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
18 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
20 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
23 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
20 hours ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
12 hours ago

Latest in Arts & Entertainment

Jim Carrey almost returned a $20 million paycheck, with interest, for his hit role in How the Grinch Stole Christmas.
Arts & EntertainmentMovies
Jim Carrey nearly quit ‘Grinch’ and offered to return his $20 million paycheck. Then the founder of SEAL Team Six came to the rescue
By Nino PaoliDecember 16, 2025
53 minutes ago
Reiner
LawObituary
In 1987, she photographed Donald Trump for ‘The Art of the Deal.’ 2 years later, she met Rob Reiner on the set of ‘When Harry Met Sally…’
By The Associated PressDecember 15, 2025
11 hours ago
Trump
PoliticsWhite House
Trump may have hit a new low as he blames Rob Reiner’s death on ‘Trump derangement syndrome’
By Michelle L. Price and The Associated PressDecember 15, 2025
11 hours ago
Peter
LawM&A
Netflix CEOs seek to reassure staff about Warner Bros. deal
By Rose Henderson and BloombergDecember 15, 2025
11 hours ago
Rob Reiner
LawCrime
Rob Reiner’s 32-year-old son in jail after fatal stabbing at Los Angeles home
By Christopher Weber, Michael Balsamo and The Associated PressDecember 15, 2025
11 hours ago
italy
Arts & EntertainmentFood and drink
Italian cuisine, and even the rituals surrounding it, get an official UNESCO world heritage designation
By Paolo Santalucia, Silvia Stellacci, Nicole Winfield and The Associated PressDecember 15, 2025
23 hours ago