• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techsuper bowl LI

Here’s How Lady Gaga’s Super Bowl Drones Worked

By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
February 6, 2017, 5:45 PM ET
Super Bowl LI - New England Patriots v Atlanta Falcons
HOUSTON, TX - FEBRUARY 05: Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Al Bello/Getty Images)Al Bello—Getty Images

Lady Gaga’s Super Bowl LI halftime show on Sunday had something many viewers had never seen before: Hundreds of light-emitting drones flying in a synchronized pattern to show the American flag and, later, the Pepsi logo.

How’d they pull that off? It’s thanks to an Intel (INTC) technology called Shooting Star, which lets programmers design airborne light shows with swarms of drones. The same tech was recently used at Disney World:

Here’s more on how Shooting Star works, via Wired:

Each drone is about a foot long square, weighs just over eight ounces, and sports a plastic and foam body to soften inadvertent impacts. They aren’t as flashy as consumer quadcopters, which is just as well, because you’re not supposed to notice them. Instead, you’re supposed to notice the four billion color combinations created by the onboard LEDs, and the aerial acrobatics choreographed with meticulous coding.

Each drone communicates wirelessly with a central computer to execute its dance routine, oblivious to what the hundreds of machines around it are doing. The system can adapt on the, er, fly, too. Just before showtime, the computer checks the battery level and GPS signal strength of each drone, and assigns roles accordingly. Should a drone falter during the show, a reserve unit takes over within seconds.

Another fun fact: Intel had to tape the drone display well before the Super Bowl to avoid running afoul of airspace rules.

Get Data Sheet, Fortune’s technology newsletter.

The Shooting Star system results in some pretty impressive light displays, but it could also be handy for other uses. Squadrons of coordinating drones with infrared cameras, for instance, could be used in search and rescue operations.

This story was originally published on TIME.com.

About the Author
By Alex Fitzpatrick
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
18 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
13 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protégé facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
5 hours ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
5 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
16 hours ago
trader
Investingbubble
‘We’re not in a bubble yet’ because only 3 out of 4 conditions are met, top economist says. Cue the OpenAI IPO
By Nick LichtenbergFebruary 1, 2026
16 hours ago
Big TechMark Zuckerberg
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to ‘cure or prevent all disease’
By Sydney LakeFebruary 1, 2026
18 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
19 hours ago