Nintendo’s Super Bowl Ad Brings ‘Zelda’ to Game Day
The extended spot highlights the upcoming console’s flexible functionality, as well as its new array of games. At the forefront is the highly anticipated The Legend of Zelda: Breath of the Wild, followed by ARMS, Splatoon 2, and party games like 1-2 Switch. (Learn more about these titles here.) And if you’re wondering about that song, it’s the latest release from Imagine Dragons, Believer.
“There’s no bigger stage than the Super Bowl,” Nintendo’s (NTDOY) vice president of marketing Nicolas Chavez told USA Today. “Just as Switch will change the way people play video games, in terms of changing how when and where we play, we thought it was only fitting we change how where and when we advertise those games.”
Watch the extended version in the video above.
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This article originally appeared on EW.com.