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Elon Musk’s Next Venture to Tackle Traffic Is Totally ‘Boring’

December 18, 2016, 7:59 PM UTC
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Elon Musk’s Hyperloop efforts faces a number of challenges before it becomes a viable transportation alternative, but that hasn’t stopped Musk from attempting to fix his frustrations with traffic

In a series of tweets, the Telsa and SpaceX founder said he was going to start a new venture to tackle traffic—apparently by going underground.

“Traffic is driving me nuts,” he wrote. “Am going to build a tunnel boring machine and just start digging…”

The company will be called “The Boring Company,” Musk continued.

“Boring, it’s what we do,” he said. “I am actually going to do this.”