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Elon Musk’s Next Venture to Tackle Traffic Is Totally ‘Boring’

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Elon Musk, co-founder and CEO of Tesla Motors, speaks at the 2015 Automotive News World Congress January 13, 2015 in Detroit, MichiganBill Pugliano—Getty Images

Elon Musk’s Hyperloop efforts faces a number of challenges before it becomes a viable transportation alternative, but that hasn’t stopped Musk from attempting to fix his frustrations with traffic

In a series of tweets, the Telsa and SpaceX founder said he was going to start a new venture to tackle traffic—apparently by going underground.

“Traffic is driving me nuts,” he wrote. “Am going to build a tunnel boring machine and just start digging…”

The company will be called “The Boring Company,” Musk continued.

“Boring, it’s what we do,” he said. “I am actually going to do this.”