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Pandora Is Launching a New $10 Subscription Service to Compete With Spotify

Pandora Radio officials Chris Becherer and Chris Phillips speak on stage at the Pandora Holiday Live event at Pier 36 on Dec. 6, 2016 in New York City.Pandora Radio officials Chris Becherer and Chris Phillips speak on stage at the Pandora Holiday Live event at Pier 36 on Dec. 6, 2016 in New York City.
Pandora Radio officials Chris Becherer and Chris Phillips speak on stage at the Pandora Holiday Live event at Pier 36 on Dec. 6, 2016 in New York City. Theo Wargo Getty Images for Pandora Media

Pandora on Tuesday unveiled a new music streaming service, which is set to launch early next year at about $10 a month and go head-to-head with its biggest rivals, Spotify and Apple Music.

The service, called Pandora Premium, will give users access to millions of songs that can be streamed on demand and without ads, The Verge reports. Music-lovers will also be able to save their music offline and add similar songs to a playlist.

About 78 million people use Pandora, according to AFP. In September, the music company launched “Pandora Plus”—its revamped $5 subscription streaming service that offers more skips, replays and offline access.