• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal 500

Apple Is Testing Several Prototypes for Next Year’s iPhone

By
Don Reisinger
Don Reisinger
By
Don Reisinger
Don Reisinger
November 28, 2016, 1:35 PM ET
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: Apple CEO Tim Cook introduces the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. unveiled latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)Photograph by Stephen Lam—Getty Images

Apple’s next iPhone could come with a major new feature, according to a report.

Apple is testing an iPhone with organic light-emitting diode (OLED) display technology that could allow for a curved screen, The Wall Street Journal is reporting, citing sources. The report says the OLED model would be in addition to traditional liquid crystal display (LCD) versions that Apple would also release.

Overall, Apple is working on “more than 10” distinct iPhone prototypes, according to the Journal.

Get Data Sheet, Fortune’s technology newsletter

Next year’s iPhone could be a major update over the current model, the iPhone 7. Next year marks the 10th anniversary for the iPhone, and both analysts and market researchers believe Apple wants to offer at least one model that delivers many of the innovations competitors like Samsung have offered for the last few years.

Samsung, for instance, has made a curved OLED-based screen with its Galaxy S “edge” line. The ill-fated Galaxy Note 7 Samsung released this year and subsequently discontinued because some caught fire or exploded also had a curved screen.

Apple (AAPL) has been criticized in the last several months for not offering many of the innovations its competitors have. Those complaints reached a crescendo in September when Apple unveiled an iPhone 7 that looked strikingly similar to last year’s iPhone 6s. It also lacked a headphone port, which elicited intense criticism. Still, the iPhone 7 is among the biggest selling smartphones available.

Next year, though, Apple may want to make a bigger splash.

For more about Apple’s iPhone 7, watch:

Rumors over the last several months indicate that Apple is testing major updates to the iPhone including a curved screen based on OLED technology. It’s believed the curved version would be bigger than the 5.5-inch screen in Apple’s biggest smartphone, the iPhone 7 Plus. The next iPhone could also come without the physical Home button that sits below its screen. Instead, Apple is said to be considering moving the Home button under the screen, which would require users to press the touch display to reach the iPhone software’s home screen or to buy something using the company’s mobile-payment service Apple Pay.

Still, delivering a new iPhone with major changes is no simple task, and that’s likely why Apple is testing so many prototypes. It’s possible that Apple will discard its idea for a curved iPhone screen.

For its part, the notoriously secretive Apple hasn’t said what it’s planning and hasn’t even confirmed it’s working on a new iPhone. However, the company is believed to be planning a new iPhone next year and likely won’t announce it until that time.

Apple did not immediately respond to a request for comment.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.