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Ivanka Trump Starts to Separate Herself from Her Fashion Brand

2016 Forbes Women's Summit2016 Forbes Women's Summit
Ivanka Trump attends the 2016 Forbes Women's Summit on May 12, 2016 in New York, New York.Photograph by Daniel Zuchnik—WireImage

Ivanka Trump has started to separate herself from her fashion brand.

The daughter of President-elect Donald Trump plans to spend more time advocating for women and has taken steps to disengage from her brand’s social media channels, her company said in a public letter Monday.

“Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” the letter reads. “As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families.”


Ivanka Trump’s jewelry company received backlash recently for promoting the $10,800 bracelet Ivanka Trump wore during a 60 Minutes interview shortly after it ended, a move the company has since apologized for.