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The Broadsheet: November 18th

Good morning, Broadsheet readers! Valentina (@valzarya) here. Gloria Steinem talks Trump, Zadie Smith takes on mansplainers, and I have a few words of advice for Snapchat. Have a great weekend!

EVERYONE’S TALKING

• Word to the wise. Earlier this week, we learned that Snap Inc., the parent company of Snapchat, is filing for a $25 million IPO. Here’s one lesson Snapchat CEO Evan Spiegel would do well to learn from Twitter and other tech companies that have recently gone public: Diversity matters. A new report by real estate startup Redfin found that, among the last 100 technology companies to file for an IPO since 2013, 80% of board appointments were male. Snapchat’s current board is pretty much right on trend, as it’s made up of five men and one woman.

As Snapchat moves forward, its leaders should remember that it was female Snapchatters who put the startup on the map (Snapchat users were 70% female when it first hit it big in 2013)—and likely account for much of its revenue. Research firm Nielsen found that women spend more time on social media than men do, as well as more time (and money) on mobile. If the social media darling hopes to keep its most valuable users—and court new ones—the company needs a leadership team that understands their needs. Fortune

ALSO IN THE HEADLINES

• Yellen’s here to stay. In a testimony before Congress’s Joint Economic Committee yesterday, Federal Reserve chair Janet Yellen said the U.S. central bank is close to lifting interest rates, and signaled her intention to remain at the helm until her term ends in January 2018.  Bloomberg

West Coast to West Wing? President-elect Donald Trump’s team met with Oracle co-CEO Safra Catz yesterday to talk about a possible cabinet post. Details about the tête-à-tête are in short supply, but treasury secretary might make sense given Catz has extensive experience in finance (she was CFO of Oracle before becoming co-chief). Fortune

More reasons to ask for more. When jobs listings site Ziprecruiter compared men’s and women’s job application rates and desired salaries (grouped by industry and location), it found that men asked for way more than women—$11,103.65 more, on average.   Quartz

• Smithsonian makes herstory? A congressional panel has submitted a proposal for a national museum dedicated to showcasing the contributions and experiences of American women. To be called the American Museum of Women’s History, the institution would open in a new or existing building in the capital and would be operated by the Smithsonian. Washington Post

Steinem speaks. Speaking at a preview of the NYC exhibition of Annie Leibovitz’s “Women: New Portraits” (New Yorkers: I urge you to check out this phenomenal show, which opens today), Gloria Steinem weighed in on the results of the presidential election, saying, “Never again is anyone going to say ‘post-feminist’ or ‘post-racist’ because we [now] understand that there is something like a third of the country that is still locked into these old hierarchies.”  Fortune

MOVERS AND SHAKERS: Bloomberg News Washington bureau chief Megan Murphy has been named editor of Bloomberg Businessweek.

IN CASE YOU MISSED IT

• Terry’s magic touche. Is Terry Gunzberg a cosmetics goddess or marketing genius? Judging by the fact that the former creative director of makeup at YSL created not one but two cult makeup products—the YSL Touche Éclat and her own By Terry brand’s Baume de Rose—it’s fair to say she’s probably a little bit of both.   Racked

• She’s still got it. NASA’s Peggy Whitson became the first woman to command the International Space Station in 2007. When she launches with two other crew members toward the International Space on Nov. 18, the 56-year-old will become the oldest female astronaut in the world to fly into space. NBC

A winning idea. In the U.S., women start businesses at 1.5 times the rate of men, but male-owned businesses are 3.5 times more likely than women-owned firms to break $1 million in revenue. EY’s Entrepreneurial Winning Women program, which selects a group of high-achieving female entrepreneurs in the U.S. and Canada to mentor every year, aims to change that. Fortune

Zadie’s no exception. Even Zadie Smith—author of White Teeth, a.k.a. one of the best novels of all time—can’t escape mansplainers. She tells Slate: “The way that male critics write about women is always a little funny. It’s part romantic, part corrective, part, “now listen young lady.” Slate

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ON MY RADAR

How should women financially prepare for the Trump years? New York Magazine

In Paul Verhoeven’s Elle, the future is female Vogue

Zoe Kazan on overcoming an eating disorder New York Times

An extremely helpful list of fake and misleading news sites to watch out for New York Magazine

QUOTE

Service is the rent we pay for living. You don’t get to stop paying rent just because things didn’t go your way.
Hillary Clinton, speaking at a gala for the Children’s Defense Fund on Wednesday night