• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechUber Technologies

Uber Prioritizes Organic Expansion in Southeast Asia

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
November 4, 2016, 9:14 AM ET
TAIWAN-TRANSPORTATION-REGULATIONS
A user checks the Uber APP from a cellphone in Taipei on august 14, 2015. Taiwan has fined Uber a total of 1 million USD since September for improper registration, turning up the pressure on the app-based taxi service as authorities mull revoking its license to operate on the island. AFP PHOTO / Sam Yeh (Photo credit should read SAM YEH/AFP/Getty Images)SAM YEH/ AFP/ Getty Images

Ride-hailing service Uber Technologies will focus on organic growth as it expands into Southeast Asian markets, a senior vice president told Reuters on Friday.

It will also seek to work with Taiwan’s government towards a regulatory environment that will allow ride-sharing to flourish, David Plouffe, Uber’s senior vice president of policy and strategy, said in an interview during a visit to Taipei.

Uber faces increasing competition in Southeast Asia, such as from Gojek in Indonesia. Analysts have said such competition could prompt Uber to try to acquire some of its rivals as it expands.

“I think our view is that we prefer to build and succeed on our own, and that’s what our focus is,” Plouffe said, declining to comment on questions on fundraising plans.

While competition is increasing in other parts of Asia, the U.S. startup faces specific challenges in Taiwan, mirroring legal and regulatory scrutiny in other parts of the world.

“It would be amazing if a country like Taiwan that wants to be seen as such a bastion of innovation and embracing technology would turn a cold shoulder on something like ride-sharing,” said Plouffe, who was President Barack Obama’s 2008 campaign manager.

Get Data Sheet, Fortune’s technology newsletter.

Taiwan has asked Uber to pay a sales tax bill estimated by local media to be up to about $6.4 million.

Taiwan’s Investment Commission once considered ordering Uber to exit the market, saying the company misrepresented its business as an Internet-based technology platform rather than a transportation service.

“We are a technology company, and we’re not regulated as a transportation company anywhere in the world,” Plouffe said.

As Uber continues to work with the Taiwan government, it sees challenges ahead.

“Not every county understands the benefit. So we just have to agree with the right way forward… We do want to be regulated,” he said.

Plouffe added: “I think here in Taiwan the government understands and embraces ride-sharing. That’s a great start… But you also have to understand that you have to have the right regulatory environment to allow that to flourish. That’s the challenge.”

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
1 day ago

Latest in Tech

Sam Altman speaking into a mic.
AIOpenAI
A reported OpenAI IPO later this year that will test investor tolerance for the AI boom’s cash bonfire
By Beatrice NolanJanuary 30, 2026
1 hour ago
Former Google DeepMind researcher David Silver
AIGoogle DeepMind
Exclusive: Long-time Google DeepMind researcher David Silver leaves to found his own AI startup
By Jeremy KahnJanuary 30, 2026
4 hours ago
phone
Arts & EntertainmentSocial Media
Twenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
5 hours ago
taxi
Commentaryregulation
America’s AI regulatory patchwork is crushing startups and helping China
By James Richardson and Eric TanenblattJanuary 30, 2026
6 hours ago
Photo of Elon Musk
NewslettersTerm Sheet
$100 million-plus funding rounds used to be incredibly rare. Now, 40% of seed and Series A rounds are clearing that bar
By Allie GarfinkleJanuary 30, 2026
7 hours ago
NewslettersFortune Tech
Apple delivers blowout earnings; gets bupkis
By Alexei OreskovicJanuary 30, 2026
7 hours ago