Apple Store Is Down Ahead of Mac Launch Event
The time has come for Apple to announce new Macs.
Apple on Thursday morning took down its online store ahead of a press event at its Cupertino, California, headquarters at 1 p.m. Eastern time. A message on the Apple online store reads: “We’ve got something special in store for you. And we can’t wait for you to see it. Please check back soon.” The same message is displayed in several other languages.
Apple (AAPL) last week announced plans to hold a press event on Thursday. The company didn’t reveal its plans but its invite slogan is “hello again,” a reference to the “hello” slogan Apple used in 1984 when it announced the Macintosh.
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Rumors have been swirling for months that Apple will announce a new MacBook Pro at the event. The new notebook computer series will reportedly feature an organic light-emitting diode (OLED) touchbar that will give users additional abilities to control the software, along with a Touch ID sensor that will unlock the Mac and let users make payments via Apple Pay. Earlier this week, Apple released the latest version of macOS Sierra and mistakenly revealed the MacBook Pro in hidden images embedded in the software.
In addition to the MacBook Pro, Apple is expected to announce updates to its iMac all-in-one computer. The company might also release some updates to other Macs, including its high-end desktop, the Mac Pro.
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Be sure to check back here at Fortune at 1 p.m. Eastern today for all the latest news from Apple’s event.