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The Broadsheet: October 26th

Good morning, Broadsheet readers! Women say they’re giving Ivanka Trump’s brand the cold shoulder, “amplification” is catching on, and I’m counting the days to Fortune’s MPW Next Gen Summit. Enjoy your Wednesday.

EVERYONE’S TALKING

• Next up, Next Gen. With the 2016 MPW Summit in our rearview mirror, we’re looking ahead to our next event: Fortune Most Powerful Women Next Gen, which takes place Nov. 29th and 30th in Laguna Niguel, Calif. Next Gen co-chair Michal Lev-Ram has a preview of the confab. Already on the “confirmed” list: Apple head of Global Consumer Marketing Bozoma Saint John, SoulCycle CEO Melanie Whelan, Making a Murderer filmmakers Moira Demos and Laura Ricciardi, and WWE chief brand officer Stephanie McMahon. Fortune

ALSO IN THE HEADLINES

• A global slowdown. The latest report from the World Economic Forum finds that global gender parity actually took a step backward this year. One factor that had a particularly harmful impact: the stagnation of the women’s labor force participation rate, which has slowed for the past three years. Fortune

• Icing out Ivanka. According to a new survey by polling firm Morning Consult, just 1 in 4 women say they would buy Ivanka Trump-branded clothing. Among Democratic women, that number is closer to 1 in 10.  Fortune

• On the run. The New York Times’ Claire Cain Miller digs into the research about women in politics. Her conclusion: “When women run for political office, they are just as likely as men to be elected. The main reason they are so underrepresented is that they don’t run in the first place.”  New York Times

• Feeling blue. In other political news, the latest projections suggest that the 2016 election will deliver record-setting gains to Democratic women in Congress. Politico

• Early adopters. Snapchat and other major social platforms may have one group to thank for their success: women. Fortune‘s Valentina Zarya reports on why the majority of early social media adopters have historically been female. Fortune

• Amplifying her message. Juliet Eilperin, the Washington Post reporter who penned the story about the female White House staffers who used “amplification” to get their ideas heard, writes about all the women who contacted her after the article ran, sharing their own stories about using the technique. Washington Post

MOVERS AND SHAKERS: Fortune senior writer Erin Griffith is taking over the Term Sheet newsletter from founding editor Dan Primack. GLAAD has named three new board members: The Coca-Cola Company National Retail Sales VP Pamela Stewart, philanthropist Nicole Eisenberg, and Ariadne Getty, president and executive director of the Ariadne Getty Foundation.

IN CASE YOU MISSED IT

• Alexa, meet Toni. Meet Toni Reid, Amazon’s director of product for its Amazon Echo devices and Alexa unit.  Fortune

• Strike one? On Monday, women in Iceland went on strike to protest the country’s gender pay gap, which currently stands at 18%. The protest started at 2:38 pm, the time that Icelandic women on average begin working for free each day, thanks to the gap.  Mashable

• Good jeans. Khloe Kardashian—who, by the way, is scheduled to attend MPW Next Gen—and business partner Emma Grede have launched Good American, a high-end denim line. The jeans are available in sizes 0 to 24 and the company’s website will allow shoppers to see every pair on three different body types. Racked

• The legend of Zelda. Looks like Jazz Age icon Zelda Fitzgerald is having a moment: Competing films about the troubled author fronted by Jennifer Lawrence and Scarlett Johansson are in the works, as is an Amazon series starring Christina Ricci.  The Hollywood Reporter

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ON MY RADAR

Women fight for their right to wear yoga pants  Slate

She’s been sexually assaulted three times—once in virtual reality  CNNMoney

Why career coaches keep telling you to stand like Wonder Woman  Bloomberg

Women nearing equality with men—in alcohol consumption  BBC News

QUOTE

As important as it is to normalize that a woman can be president, it’s also important to normalize that strong men can support a woman as president.
Democratic vice presidential nominee Tim Kaine