Fortune Article

Good morning, Broadsheet readers! Valentina (@valzarya) here. Women voters get nasty, Posh Spice partners with Target, and wannabe parents turn to crowdfunding. Have a fantastic weekend.

EVERYONE'S TALKING

• Calling all nasty women. It seems like the entire Internet conspired to redefine the phrase "nasty woman" after Donald Trump described Hillary Clinton as one during Wednesday night's debate. There has been a plethora of tweets from powerful women declaring themselves "nasty," (“From one nasty woman to another, you were an inspiration last night,” Nancy Pelosi tweeted at Clinton) and a hilarious video by Vox's Liz Plank satirically advertising Nasty Woman, the "Donald Trump-inspired fragrance."

Aside from being entertaining, this response is also, as Plank's video shows, surprisingly empowering. Susan Dominus writes in the NY Times that women calling themselves nasty "are not just announcing their support for Clinton. They are also identifying with an anger that she has rarely shown but they can imagine she feels. To describe yourself, with glee, as a nasty woman is a powerful unleashing, a refutation of all that girls are brought up to be: subservient, silent and accommodating, to the point of personal risk."

ALSO IN THE HEADLINES

• Mining for women. The world’s largest mining company, BHP Billiton, yesterday pledged to have a gender-balanced workforce by 2025. To reach this goal, the company will have to employ an additional 21,000 women by the middle of the next decade. Fortune

• Thanks, Theranos. According to yet another investigation into Theranos by the Wall Street Journal, the blood-testing startup didn’t just burn investors—one of whom has filed a lawsuit against the Elizabeth Holmes-run company—but has left "a trail of agonized patients." Wall Street Journal

• Posh partnership. Target has launched a limited-edition designer apparel collection with Victoria Beckman. The line will go on sale in April 2017 and will include the Spice Girl-turned-fashion icon's first foray into children's clothing. Fortune

• Equity investment. Equity, the 2016 financial thriller, is headed to the small screen as a drama series that will center on a female banker navigating male-dominated Wall Street. Deadline

• What do welders wear? As more women enter fields traditionally dominated by men—think welders, ranchers, and farmers—the need for suitable attire has emerged. Enter women's workwear startups like Gamine Company, Red Ants Pants, and Rosies Workwear. New York Times

• No flag thrown. The NFL hired Lisa Friel in 2014 to investigate the off-field behavior of its players after being criticized for mishandling cases of domestic violence. But Friel’s judgement is being called into question after an investigation she led earlier this year could not corroborate domestic violence allegations against New York Giants kicker Josh Brown. In documents released Wednesday, Brown admitted to abusing his ex-wife Molly. Sports Illustrated

• A succession plan twist. British American Tobacco today made a $47 billion takeover bid for the 58% of Reynolds American that it doesn’t already own. The deal would create the world’s largest listed tobacco company, and the prospect of it comes at a time of transition for Reynolds. On Wednesday, it announced R.J. Reynolds president and COO Debra Crew would take over for CEO Susan Cameron. Wall Street Journal

MOVERS AND SHAKERS: Polyvore CEO Jess Lee has become VC firm Sequoia Capital's first female investing partner in the U.S. Lyft CMO Kira Wampler has left the company. Melissa Waters, formerly the VP of brand and product marketing at Pandora, will become Lyft's new head of marketing.

IN CASE YOU MISSED IT

• Connie can relate. News anchor Connie Chung—who has worked for NBC, CBS, ABC, CNN, and MSNBC—says she can relate all too well to Good Girls Revolt, Amazon's new show about female journalists in the 1960s who filed a class action discrimination suit lawsuit. “I went through hell. A lot of discrimination, everything you can think of." New York Post

• The outfit issue. The New York Times' Vanessa Friedman wonders if it's time for Wonder Woman's outfit to catch up with her politics. After all, the feminist superhero still does most of her work "in a star-spangled strapless bathing suit and knee-high boots, with a healthy amount of cleavage and leg on display." New York Times

• Peer-funding pregnancy. Crowdfunding has become a popular mechanism for many couples who can’t afford the high costs of IVF, adoption or surrogacy. Bloomberg

• Stunt girls. This Smithsonian story about girl stunt reporters—female newspaper writers who went undercover in the 1880s—is totally riveting. "Their reporting had real-world consequences, increasing funding to treat the mentally ill and inspiring labor organizations that pushed for protective laws." Smithsonian

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