Coolest Wearable Tech at New York Fashion Week

Silicon Valley has already infiltrated New York Fashion Week. Michael Kors has a new smart watch line, Rebecca Minkoff has a “notification bracelet,” and they would both would look great on Intel’s new virtual reality streaming of runway shows—which let viewers to watch video of fashion week in 360 degrees. Such is tech’s foothold in fashion that some analysts predict the wearable technology market will be worth $34 billion by 2020.

This week, Fortune visited a tech expo featuring some of the quirkier tech-fashion brands hoping to hit it big one day. Tech Style NYC (it’s supposed to sound like “textile”) highlights companies like Nuzzle, a sleek GPS tracker for dogs; Earin, a small, wireless headphone; Maven, bottled wine and liquor cocktails; and Fair Fare, an app that let’s you compare surge pricing of different ride-hailing companies. And not to be missed: Flashion Statement—which makes shirts with light-up decals that respond to sound (good for the company picnic or the rave). Plus, Queen of Raw, which wants to make 3-D printing accessible for emerging designers—and if that doesn’t pan out, they also make LED-powered light-up ribbons. The future of fashion looks (blindingly) bright.


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