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Amazon and Pandora Are Reportedly Set to Launch New and Cheaper Music Streaming

September 12, 2016, 8:27 AM UTC
Photograph by Getty Images

Amazo and Pandora Media are planning to launch new versions of their streaming music services in coming weeks, the New York Times reported on Sunday, citing several anonymous people with knowledge of the matter.

Pandora (P) could announce its plans this to expand its $5-per-month platform this week, with possible features including skipping more songs or storing several hours of playlists, the newspaper said. The company plans to launch a full-fledged on-demand platform by Christmas. Such a platform, priced at $10 a month, would compete with Spotify and Apple’s (AAPL) Apple Music.

See also: Pandora Will Reportedly Offer A $5-A-Month Option

Amazon (AMZN), meanwhile, is expected to reveal a platform with a large catalog of music for $10 per month or about half that amount for customers using its Echo voice-activated speakers, according to the Times.

Both companies are close to completing months of negotiations for deals with record companies and music publishers that will allow them to offer the new services, the Times reported.


Amazon was preparing to launch a standalone music streaming subscription service at $9.99 per month, in line with major rivals, Reuters reported in June, citing sources.


Amazon did not respond to a request for comment. Pandora declined to comment.