Pizza Hut Just Turned Its Pizza Box Into a Game Board

Inside A Yum! Brands Inc. Pizza Hut Restaurant
An employee places plastic box supports around a freshly cooked pizza as he prepares a takeaway order for a customer, in the kitchen of a Pizza Hut restaurant, owned by Yum! Brands Inc., at the company's flagship restaurant on The Strand in London, U.K., on Tuesday, March 24, 2015. Pizza Hut, owned by Kentucky-based Yum! Brands, is the largest U.S. pizza chain, with about 700 restaurants in the U.K., and 7,900 in the U.S. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
Photo by Chris Ratcliffe—Bloomberg via Getty Images

Pizza Hut is gearing up for football season with its new Flick Football Field box.

The chain will be sending out a pizza box with all of its medium-sized pizzas that turns into a game of flick football with some assembly. According to CNBC, the box has a football field printed onto it and inside you’ll find detachable goal posts, cardboard “footballs,” and a scorecard. The game is based off of the traditional flick football game you may have played during your grade school years with just a small triangle made by folding a piece of paper.

The novelty pizza box doubles as a contest among customers. You can use the game to win a free pizza off of Pizza Hut’s $5 Flavor menu by taking a video of you playing the game and sharing it to social media. Pizza Hut will present different challenges for you to complete, and winners will be chosen each week through October 14.

In the past year the chain has taken measures to attract more customers, from removing preservatives from its meat and cheese ingredients to making ordering available through a chatbot on Facebook and Twitter. This also isn’t the first time that Pizza Hut has offered customers and novelty pizza box. Last summer Hong Kong locations delivered boxes that turned into movie projectors by using a smartphone.

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