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raceAhead

How Accelerators Are Helping Minority Entrepreneurs

By
Carolyn M. Brown
Carolyn M. Brown
and
Black Enterprise
Black Enterprise
Down Arrow Button Icon
By
Carolyn M. Brown
Carolyn M. Brown
and
Black Enterprise
Black Enterprise
Down Arrow Button Icon
August 22, 2016, 9:00 AM ET
Creative business people meeting in circle of chairs
Creative business people meeting in circle of chairsCaiaImage/Sam Edwards — Getty Images

This piece originally appeared on BlackEnterprise.com.

Studies show the survival rate of companies that go through an accelerator are three times than that of companies that don’t. What’s more, research shows companies that completed an accelerator program grew faster than companies that didn’t.

People sometimes use the phrase “business accelerator” as another term for “business incubator.” Incubators fundamentally provide a physical office space and basic business services. However, most accelerators are characterized by an open application process: the selective acceptance of various entrepreneurs for short, fixed-length classes, with graduation and demo “pitch” days, as well as the provision of mentors and seed funding.

Elite tech accelerators—such as Y Combinator, Techstars, and 500 Startups—recently have kicked off diversity initiatives, like “open office hours” for diverse founders, mentorship programs, and investment commitments.

Accelerators Focusing on Minority Entrepreneurs

Dreamit Ventures has been diversity focused for years; it operates four seed accelerators in Philadelphia, New York City, Baltimore, and Austin, and has launched more than 200 companies that have raised $275 million at combined valuations of more than $1 billion. In 2011, Dreamit partnered with Comcast Ventures to launch Dreamit Access, which offers coaching, mentorship, seed funding, and access to opportunities, specifically for minority-led startups.

For more on minority in the workplace, watch this Fortune video:

It was the NewME Accelerator that pioneered diversity in Silicon Valley. The residential technology startup accelerator has helped underrepresented founders collectively raise more than $20 million in venture capital funding. Since 2011, NewME has accelerated more than 300 startups through its 12-week program in San Francisco and its national three-day program in cities nationwide.

PowerMoves, a national initiative to increase the number of venture-backed, high-growth, high-tech companies led by entrepreneurs of color, opened an accelerator in Miami this February. PowerMoves began in 2014 as a program to position New Orleans as a hub for entrepreneurs of color. In just one year, it has nationally sourced 100 companies led by founders of color from 26 major cities across the country, and it has helped secure more than $17 million in capital commitments.

PowerMoves Miami offers year-round programming, including pitch competitions, boot camps, networking events, and fellowships. “With the help of the John S. and James L. Knight Foundation (a $1.2 million investment), we decided to launch a physical presence, not just a three-day convening in Miami,” says Janelle Alexander, Managing Director of PowerMoves Miami.

Black Enterprise’s 2016 Techpreneur of the Year nominee, Brian Brackeen, graduated from the NewME Accelerator’s second class in 2012. Brackeen is the Founder and CEO of Kairos, an innovative facial recognition company in Miami.

Brackeen is quick to point out that accelerators have evolved in recent years. “If you are in the fashion business, get into a fashion accelerator, because their network will be more helpful and carry more weight,” he advises other entrepreneurs.

“New York City, for instance, has several fashion and design labs, incubators, and accelerators. Look at how that program can add value. Who are the people in their network? At the end of the day, it’s all about people,” Brackeen says. “Seed money—$25,000 or $100,000—is important, but it’s about the relationships and introductions to people who can help grow your customer base and boost your revenue stream.”

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By Carolyn M. Brown
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