• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

Where Startup Financing Really Comes From

By
Rieva Lesonsky
Rieva Lesonsky
and
AllBusiness.com
AllBusiness.com
Down Arrow Button Icon
By
Rieva Lesonsky
Rieva Lesonsky
and
AllBusiness.com
AllBusiness.com
Down Arrow Button Icon
August 20, 2016, 2:00 PM ET
If you do this for me...
Photograph by PeopleImages.com / Getty Images
Add Fortune on Google for similar content.

This piece originally appeared on AllBusiness.com.

Are you looking for capital to start a new business? Then you’d best be prepared to reach into your own pocket. Almost 60 percent of startup entrepreneurs seeking business startup financing use personal savings to get off the ground, reports the Small Business Administration (SBA). Here’s a closer look at where startups are getting their money.

Personal equity and traditional debt are the primary sources of business startup financing. Nearly six in 10 startup business owners (57 percent) use their personal savings for startup capital. In addition, one-fourth of startups launch their businesses without any startup capital. This approach is most common for startups that don’t have any employees.

Here’s how the rest of the business startup financing sources break down:

  • Personal credit card: 8 percent
  • Bank loan: 8 percent
  • Other personal assets: 6 percent
  • Home equity: 3 percent
  • Business credit card: 2 percent

 

If you take personal credit cards, “other personal assets” and home equity into consideration, the percentage of startup owners using their own money to launch their businesses reaches 74 percent.

Starting with your own money is a little easier to do if, like most startups, you’re launching on a shoestring. Beyond the entrepreneurs that use no startup capital at all, some 62 percent of companies that do use startup capital launch with less than $5,000, according to the SBA. About 21 percent start up with between $10,000 and $24,999 in capital. Slightly more than 14 percent have between $50,000 and $99,999 to start their businesses. Less than 10 percent have startup capital of $250,000 or more; these are more likely to be employer firms.

For more on Startups, watch this Fortune video:

While the majority of all types of businesses start with no outside financing, women-owned businesses are even more likely to do so than startups owned by men. More than twice as many men as women (8.5 percent vs. 3.6 percent) use bank loans to finance their startups.

Businesses owned by African Americans and Hispanics are also much less likely to use bank loans than businesses owned by Asians or Caucasians. Instead, these entrepreneurs tend to turn to personal credit cards for startup capital.

While the idea of starting a business without taking on a bank loan may seem like a smart move, especially if you’re brought up to fear getting in debt, the SBA notes that it can put women and minority entrepreneurs at a disadvantage. By not approaching banks for loans, these entrepreneurs are failing to establish a strong banking relationship during their businesses’ critical early years. Having a relationship with a banker is invaluable later on if you need financing for working capital or expansion.

About two-thirds of small business owners do have some debt, the SBA says. Using debt to launch or expand your business isn’t a bad move, as long as you do so wisely. Some debt do’s and don’ts to keep in mind:

  • Do put down some money of your own. Lenders want to see that you have enough confidence in your startup to invest your own money in it. You really can’t expect to get a loan if you aren’t willing to take some risk yourself.
  • Do write a business plan. Especially for a startup, a business plan will help you think through your strategy and determine how much money you need to borrow, as well as convince prospective lenders that will be successful enough to repay the loan.
  • Don’t bite off more than you can chew. Startup business owners tend to be overly optimistic about their prospects for success. Taking a more conservative view of your financial forecasts will not only impress lenders, but also ensure that you don’t get in over your head by borrowing more than you can realistically pay back.

 
More from AllBusiness:
• How to Manage Your Inventory as a Business Owner
•
Debt Financing for Your Startup Company
•
A Guide to Business Asset Liquidation

 

  • Don’t rely entirely on personal debt. When you use personal credit cards or home equity to finance your startup, you’re putting your own credit rating (and potentially your home) in jeopardy. But even if you successfully pay off the personal debt, you aren’t building a good credit rating for your business by doing so. Try to obtain business credit cards and business financing instead—it will get your company off on the right foot and help it build a good reputation.
About the Authors
By Rieva Lesonsky
See full bioRight Arrow Button Icon
By AllBusiness.com
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Knicks star Jalen Brunson
SuccessPersonal Finance
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 hours ago
Current price of gold as of July 21, 2026
Personal Financegold prices
Current price of gold as of July 21, 2026
By Danny BakstJuly 21, 2026
4 hours ago
va
North AmericaWhite House
HUD suspends disaster funding to U.S. Virgin Islands housing authority, saying mismanagement has kept $1.3 billion from hurricane survivors
By Danica Coto and The Associated PressJuly 21, 2026
4 hours ago
traffic
HealthAutos
Rich countries have cut road deaths by more than 30% in 30 years—but about 90% of fatal crashes now happen in poorer nations
By Mike Stobbe and The Associated PressJuly 21, 2026
4 hours ago
bird
EnvironmentAnimals
The rare ‘great conservation success story’ is happening off New England as $10 million over 10 years brings back the quirky oystercatcher bird
By Michael Casey and The Associated PressJuly 21, 2026
4 hours ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
4 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
23 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.