• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 10, 2026

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 10, 2026
TechThe Mobile Executive

Apple’s iPhone Is in Better Shape Than Some Might Think

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
August 10, 2016, 12:59 PM ET
A man uses his iPhone during a preview event at the new Apple Store Williamsburg in Brooklyn, New York
A man uses his iPhone during a preview event at the new Apple Store Williamsburg in Brooklyn, New York, U.S., July 28, 2016. REUTERS/Andrew Kelly - RTSK4MNAndrew Kelly — Reuters

Apple’s financials suggest the company’s iPhone business is in a (temporary) nosedive. But new data analyzing the broader smartphone market worldwide proves things aren’t all bad.

Market research firm Kantar Worldpanel said in a report this week that Apple’s iPhone U.S. shipments in the first quarter grew 1.3 percentage points year-over-year in the second quarter, accounting for 31.8% percent of all sales during the period. Android devices, meanwhile, accounted for 65.5% of all smartphone sales. That’s down a bit from the 66.1% market share Android had last year.

Perhaps more importantly for Apple (AAPL), the company’s iPhone 6s and 6s Plus line was the top-selling smartphone last quarter, accounting for 15.1% of all smartphone sales, Kantar reported. The iPhone topped Samsung’s Galaxy S7 and S7 Edge devices, which were able to capture 14.1% of the market. Apple’s cheaper and smaller iPhone SE was the third-best-selling smartphone at 5.1% market share.

Get Data Sheet, Fortune’s technology newsletter

The findings are part of a broader market report from Kantar on the state and health of the smartphone industry. Earlier on Wednesday, Fortune reported that LG’s cheap yet appealing smartphones are actually gaining ground on Apple and Samsung, accounting for 14% of worldwide sales. LG’s gains have come mainly in the budget-friendly end of the market, where the company’s smartphones stack up well.

While the survey shows that Apple is still popular in the U.S., it stands in stark contrast to the company’s own report on the third-quarter fiscal period ended June 25. Apple reported last month that worldwide iPhone unit sales were down 15% year-over-year to 40.4 million. The company’s iPhone revenue topped $24 billion, but that was down 23% year-over-year.

The difference, it appears, could be attributable to Apple’s international troubles—specifically China. According to Kantar, Apple lost 1.8 percentage points on its Chinese market share in the second quarter, and the company is now behind China-based smartphone manufacturers Huawei and Xiaomi, in terms of overall shipments. The findings follow Apple’s earnings, which showed a year-over-year 33% revenue decline in China during its last-reported quarter.

That said, the iPhone 6s and 6s Plus are still the best-selling smartphones in China, according to the report.

Another part of Apple’s success worldwide was due to the company’s iPhone SE, a cheap, 4-inch smartphone that launched earlier this year. Analysts and Apple have both said that demand is high, and Kantar’s own checks in countries around the world suggest the same.

Looking ahead, analysts aren’t sure how the iPhone SE might impact the company’s smartphone shipments. Typically, Kantar notes, Apple has a “weaker summer period” as customers wait for the new iPhone that usually launches in September. However, the research firm believes the iPhone SE could bolster Apple’s smartphone unit until it unveils its next flagship smartphone.

For more about Apple’s iPhone, watch:

“Sales data shows that 49% of U.S. iPhone owners and 51% of Chinese iPhone owners own an iPhone 5s or older,” the research firm said in the report “This represents a large opportunity to upgrade these consumers to the latest four-inch iPhone.”

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

gordon
CommentaryVenture Capital
Gordon Ritter: I predicted AI’s learning loop a decade ago. The doomers are still measuring the wrong thing
By Gordon RitterJune 11, 2026
1 hour ago
A man in a suit jacket gestures with his hands.
AITerm Sheet
SpaceX is about to make history—and 80% of VCs won’t see a dime of it
By Amanda GerutJune 11, 2026
3 hours ago
T-minus 24 hours: On the eve of SpaceX IPO liftoff some Wall Street analysts say the stock is worth only half of Elon Musk’s price
EconomyMarkets
T-minus 24 hours: On the eve of SpaceX IPO liftoff some Wall Street analysts say the stock is worth only half of Elon Musk’s price
By Jim EdwardsJune 11, 2026
3 hours ago
Bridgit Mendler, co-founder and CEO of Northwood, at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Bridgit Mendler sees the space economy going mainstream
By Andrew NuscaJune 11, 2026
3 hours ago
Meet the Fortune Crypto 100: A ranking of the very best companies in blockchain
CryptoCryptocurrency
Meet the Fortune Crypto 100: A ranking of the very best companies in blockchain
By Jeff John RobertsJune 11, 2026
5 hours ago
Fortune Crypto Innovators
CryptoCryptocurrency
Meet the Fortune Crypto Innovators
By FortuneJune 11, 2026
5 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
19 hours ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Current price of oil as of June 10, 2026
Personal Finance
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
North America
A ‘MAGA Warrior’ Texas ag chief is publicly blasting the USDA over a flesh-eating pest threatening America's beef supply
By Marco Quiroz-GutierrezJune 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.