• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
TechManage This!

Hyper-Loopy: Chaos and Mudslinging in a Tech Startup

By
Jennifer Reingold
Jennifer Reingold
Down Arrow Button Icon
By
Jennifer Reingold
Jennifer Reingold
Down Arrow Button Icon
July 12, 2016, 6:44 PM ET
Hyperloop one CEO Rob Lloyd at test site in Nevada
Hyperloop one CEO Rob Lloyd at test site in NevadaHyperloop Tech
Add Fortune on Google for similar content.

On a day when the Dow Industrial Average hit a new record, you’d be excused for thinking that the vicious infighting at Hyperloop One, which broke into the open today, is a tempest in a tea cup. I mean, who cares about the goings on of some tiny tech company that may never amount to anything?

But you’d be wrong. Hyperloop One, one of the several companies vying to revolutionize high speed travel with a vision inspired by Elon Musk, today came pretty damn close to a high-speed wipeout. Its departed co-founder, Brogan BamBrogan (he was known as Kevin Brogan until he married and changed his name to what one wag pointed out is a “two bro name”) and three other executives sued the other cofounder, Shervin Pishevar, his brother, Afshin, CEO Rob Lloyd and the company for defamation, breach of contract and wrongful termination, among other things.

The case is chock full of unseemly details, including the allegation—backed up with a damning picture–that in June, Afshin Pishevar (who was the general counsel at the time) placed a noose on BamBrogan’s chair after BamBrogan allegedly told investors about some internal shenanigans at the company. (Afshin Pishevar did not respond to an email seeking comment, but a company source claims what was left on the chair was a “lasso,” meant to evoke Brogan’s cowboy tendencies). Other key charges include that Shervin Pishevar dated an outside contractor and more than doubled her pay (to $40,000 per month), that investor Joe Lonsdale “insisted” the company hire his brother’s firm as an investment bank, and that Hyperloop One threatened to fire several signees of a letter complaining about these and other management issues. (Read the lawsuit here)

The company, in turn, denies BamBrogan’s charges (though they do assert that Afshin, who was a personal injury lawyer before he became the general counsel of Hyperloop One, has been fired) and accuses BamBrogan of trying to lead a coup in which he and several others were attempting to steal the company’s intellectual property from the other cofounders. Hyperloop’s outside lawyers branded the lawsuit “unfortunate and delusional,” as well as ” a measure of the company’s success.”

BamBrogan’s lawyers countered with a written statement blasting the company’s “spin” as “long on rhetoric and short on facts.” They asserted that BamBrogan and other top executives “quietly approached the defendants in May with reasonable proposals to set the company back on the right track. They were met with hostility, threats of costly legal fights, and a noose.”

The mudslinging has certainly begun and one suspects it won’t stop soon. But for me, one striking element is that the fight was brewing within a week of Hyperloop One’s May closing of a $80 million Series B Round. Such esteemed investors as Khosla Ventures, GE Ventures, SNCF and even Justin Mateen (of ex-Tinder fame) put money in. What was the company telling investors? On the other side, where was the due diligence? Or, in an era where the market goes ever higher, does that not matter anymore?

Conversations with former insiders reveal a chaotic culture full of infighting and no clear sense of whether Hyperloop One’s technology even works. After what was heralded by some as a successful test of its propulsion technology in May, some sniped that it was less than it appeared. Says Zen Matoshi, who, it should be noted, works at Hyperloop One’s main rival, Hyperloop Transportation Technologies: “I called it a publicity stunt,” he says. “Similar things were done 30 to 40 years ago.”

True or not, Hyperloop One’s CTO and co-founder has departed—leaving one to wonder who, if anyone, is actually in charge of making sure that any of Hyperloop’s promises come to life. CEO Lloyd, who lost out to Chuck Robbins for the Cisco (CSCO) CEO job, is a sales guy. Pishevar is an investor. The new CTO, Josh Geigel, has a good reputation, but, according to the lawsuit, he quit along with BamBrogan a few weeks ago before being convinced to return.

Says that source close to the company: “The company is so much stronger. You’d be surprised; everything’s humming along.”

You’re right. I’d be surprised. And so, I think it’s safe to say, are all those Series B investors who thought they were investing in the next big thing, as opposed to what is showing signs of being something considerably messier.

About the Author
By Jennifer Reingold
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

AMD’s Lisa Su defends open-source AI following Hugging Face security breach caused by OpenAI agents
AIAdvanced Micro Devices
AMD’s Lisa Su defends open-source AI following Hugging Face security breach caused by OpenAI agents
By Sebastian HerreraJuly 23, 2026
4 hours ago
Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (
Big TechWall Street
AI is forcing Big Tech to do something it’s never done: Spend more than it earns, and Wall Street hates it
By Eva RoytburgJuly 23, 2026
5 hours ago
Innovaccer's founders sit in chairs on a stage
AIData
Innovaccer’s CEO walked away from Disney and NASA to fix healthcare’s data mess. Now the startup has crossed $200 million in ARR
By Lily Mae LazarusJuly 23, 2026
6 hours ago
cc
AISocial Media
Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’
By Tatiana SatauaJuly 23, 2026
6 hours ago
Photo of Mark Zuckerberg
AIMark Zuckerberg
‘Call us whatever the hell you want’: Mark Zuckerberg just launched an AI optimism blitz using nostalgia to sell Meta’s AI future amid backlash
By Mia OsmonbekovJuly 23, 2026
7 hours ago
bots
AIAI agents
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet’s business model
By Mia OsmonbekovJuly 23, 2026
7 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
21 hours ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.