• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Panasonic Stands Behind Tesla After a Hard Few Weeks

By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
By
Katie Fehrenbacher
Katie Fehrenbacher
Down Arrow Button Icon
July 8, 2016, 12:39 PM ET
Panasonic Kazuhiro Tsuga
pickup ARmin HarrisPhoto: Courtesy of Panasonic

Japanese electronics giant Panasonic says it expects to more than double annual sales of its batteries for electric cars to around $4 billion over the next three years, partly thanks to its partnership with Tesla Motors.

A Panasonic (PCRFY) executive made the comments to a group of reporters in Japan, a week after the Silicon Valley automaker revealed that there had been a fatal accident in one of its cars while its autopilot software was engaged.

Earlier this week, Tesla also announced that it had missed its car delivery targets for the second quarter in a row.

A few weeks ago, Tesla’s (TSLA) shares dropped precipitously following an announcement by Tesla CEO Elon Musk that the car company is seeking to buy solar installer SolarCity (where Musk is chairman) for $2.86 billion. Financial analysts are still scratching their heads over the deal.

Tesla and Panasonic’s partnership is highly important for both companies, and the firms are relying on each other to help meet some very aggressive and difficult goals.

Panasonic sells its lithium-ion batteries to Tesla for the company’s Model S, an electric sedan, the Model X, an electric SUV, and the upcoming Model 3, which is Tesla’s first lower-cost electric car. Musk has said that Panasonic is the exclusive supplier for the Model 3, despite that Tesla might work with other battery makers for its batteries that can plug into buildings and the power grid.

Panasonic is also a key partner in Tesla’s massive battery factory, under construction outside of Reno, Nevada. Panasonic is investing $1.6 billion into the factory, and has said it will speed up the investment to meet the large demand for the Model 3. Close to 400,000 customer have put down $1,000 refundable deposits for the Model 3.

Get Data Sheet, Fortune’s technology newsletter.

The recent fatal accident “won’t affect our plan to launch the factory this year,” said Panasonic. The companies plan to hold a customer launch party at the factory, which is supposed to churn out batteries by the end of this year, at the end of this month.

In a story this week, Fortune questioned whether Tesla should have disclosed the fatal accident with autopilot before the company held a public offering raising $2 billion. Another story from Fortune this week pointed to an SEC filing in which Tesla said that a fatal crash related to autopilot would be material to the company.

For more on Tesla’s autopilot, watch:

Tesla, with the help of Panasonic, has some very aggressive goals to hit in the coming years. Tesla sped up its production plans of its Model 3 car by two years, and it now plans to make 500,000 cars per year by 2018.

The battery factory, called the Gigafactory, will be tasked with producing batteries cheap enough to power the $35,000 Model 3 vehicle.

About the Author
By Katie Fehrenbacher
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

LawElon Musk
Musk misled Twitter investors before 2022 buyout, jury says
By Isaiah Poritz, Jef Feeley and BloombergMarch 20, 2026
5 hours ago
Economygeopolitics
Tariffs were already squeezing small businesses. Now the Iran conflict is pushing them to the brink as rising oil prices boost shipping costs
By Marco Quiroz-GutierrezMarch 20, 2026
6 hours ago
PoliticsIran
Trump says U.S. considers ‘winding down’ Iran military effort
By Jeff Mason, Courtney Subramanian and BloombergMarch 20, 2026
6 hours ago
bespectacled man scratches the back of his head during congressional hearing
CryptoCryptocurrency
Kalshi locks in $22 billion valuation, gaining slight edge over its rival Polymarket
By Carlos GarciaMarch 20, 2026
7 hours ago
Middle EastIran
It’s looking like Trump’s war created a private oil lane for China and other countries willing to play ball with Iran
By Jason MaMarch 20, 2026
8 hours ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.