Michelle Obama is taking social media savvy to the next level.
The First Lady has already racked up 4.6 million Twitter followers, made a viral Vine video that has more than 50 million views, and demonstrated her social media chops on Instagram, Spotify and Facebook, according to The Verge. Now, you can see her dance with vegetables in real-time on Snapchat.
Obama launched her account today in order to let people follow her trip to Liberia, Morocco, and Spain on behalf of Let Girls Learn, the White House’s initiative to promote girls’ education. The account will also be used to promote “ways to stay active and healthy,” according to a Medium post by Kelsey Donohue, who works in the First Lady’s office of communication.
Snapchat has overtaken Twitter (TWTR) in terms of popularity, with more than 100 million daily users and 8 billion video views per day, according to CEO Evan Spiegel’s remarks to investors in February.
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Obama’s followers will get a behind-the-scenes look at life in the White House, including “many guest appearances from Bo and Sunny,” the family’s pet dogs.
To follow the First Lady, search for and add MichelleObama on the Snapchat app. The White House also has an account (WhiteHouse).
