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Glamsquad, the ‘Uber of Beauty Services,’ Has a New CEO

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Guests receiving hair and makeup touch-ups by Glamsquad.Tommaso Boddi Getty Images for Vanity Fair

Glamsquad just got a leadership makeover.

Alexandra Wilkis Wilson has stepped down as chief executive of the on-demand, in-home beauty startup. She is replaced by Amy Shecter, who most recently served as CEO of boutique yoga-studio chain CorePower Yoga.

Wilson, who joined Glamsquad in 2014 and will keep the title of strategic advisor, rose to fame as co-founder of Gilt Groupe. A former “unicorn,” the online shopping site was bought for $250 million in January. By that point Wilson was long gone, having left Gilt to join Glamsquad as co-founder and CEO two years prior.

Related: Gilt Groupe Co-Founder On Going From Flash Sales to On-Demand Beauty

“I loved Gilt very much, and I still do today, but I had come to a place in my career where it was time for a new adventure,” she told Fortune in February.

Amy Shecter and Alexandra Wilkis Wilson. Photos by Craig Barritt/WireImage & Michael Tran/FilmMagic — Getty Images
Photos by Craig Barritt/WireImage & Michael Tran/FilmMagic — Getty Images


A mere four months later, it’s apparently time for Wilson’s next, yet-announced adventure, which leaves Shecter to “spearhead the company’s next phase as it expands into new markets and lines of business,” according to a press release. Part of this “spearheading” will undoubtedly involve outmaneuvering the competition. Alongside Glamsquad, whose users can summon a professional hair or makeup stylist to their door, contenders to become the definitive “Uber of beauty services” include Manicube, a New York-based startup that offers on-demand nail services, and Vive, which connects users with nearby salons for last-minute blowouts.

“Amy [Shecter] brings tremendous depth of expertise and an outstanding track record in building top brands and driving growth across verticals,” Wilson said in a statement. Shecter has previously held leadership positions at retailers including DKNY, Cole Haan and C.Wonder, Chris Burch’s fashion empire that filed for bankruptcy last January.

Glamsquad, which says it has tripled revenue since last year, has raised $24 million in venture capital funding to date.