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Faraday Future Snags Former North America Ferrari Boss

June 10, 2016, 11:12 AM UTC
The Faraday Future FFZERO1 electric concept car is unveiled during a news conference in Las Vegas
The Faraday Future FFZERO1 electric concept car is unveiled during a news conference in Las Vegas, Nevada January 4, 2016. REUTERS/Steve Marcus - RTX211V6
Photograph by Steve Marcus — Reuters

Faraday Future, the electric car startup backed by Chinese billionaire Jia Yueting, has lured longtime automotive industry executive Marco Mattiacci away from Ferrari.

Mattiacci has held top management positions at Ferrari for more than a decade. He was most recently managing director of the Scuderia Ferrari Formula 1 racing team. He was the former president and CEO Ferrari North America from 2010 to 2014.

At Faraday Future, Mattiacci is taking on a big role, or numerous ones. He was hired as global chief brand and commercial officer, a position that puts him in charge of the company’s branding, marketing, communications, distribution, sales, and user experience. He will also sit on key strategy, product, design, and human resources committees. If that sounds like a lot, it is.

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Before Mattiacci was heading up Ferrari’s North America unit, the executive held a similar position for the Asia Pacific region, where he established the brand in China and created the first Ferrari corporate entity to run the Japanese market.

It’s this experience that Faraday Future should be particularly interested in because the company has said it expects the U.S. and China to be its largest markets.

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Mattiacci’s hiring follows a rash of higher profile poaches from other automakers. Last month the company hired away Tesla’s head of government relations. James Chen, who joined Faraday Future in May, now leads all aspects of government affairs in the U.S. and abroad for the company. Chen was vice president of government relations and deputy general counsel at Tesla until recently.

The company has also ramped up hiring for its 3-million-square-foot factory in North Las Vegas. The factory, which is located on a 900-acre parcel at the Apex Industrial Park, will eventually employ 4,500 people. Faraday Future started construction on the project in April.