Fortune contributing writer Jeffrey O’Brien discusses the trends to come in the VR world, especially as it relates to the new technology and the sports world in the video below.

“When you’re thinking about possible use cases for VR think about these categories: something that’s dangerous, something that’s expensive, or something that’s counterproductive or basically impossible.”

“You’re talking about changing entertainment,” he added. “For example, I went down to the Staples Center in Los Angeles, and I was working with the NBA and one of their production companies Next VR.” O’Brien said that the team ended up filming a Clippers basketball game to then turn into VR. “It was really cool to experience,” he said.

“It was really cool to experience,” he said.

“They want to be early, they want to be the first league that knows how to do this because there’s a lot of money potentially that will follow,” O’Brien explained.