• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

This Is Why Shares of Square Have Plunged 20% Today

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
May 6, 2016, 11:51 AM ET
<h1>Square</h1>


Square's electronic payment app has helped credit card companies infiltrate small merchant businesses. Farmer's markets, food trucks, and hole-in-the-wall bookstores -- locations where credit cards were practically non-existent -- are now able to accommodate customers with plastic. Square has been a staple of the IPO rumor mill since it hired Sarah Friar as CFO in June. Formerly a vice president at <a href="http://money.cnn.com/quote/quote.html?symb=CRM&amp;source=story_quote_link" title="">Salesforce.com</a>, Friar also worked for 10 years at <a href="http://money.cnn.com/quote/quote.html?symb=GS&amp;source=story_quote_link" title="">Goldman Sachs</a> and is the kind of experienced CFO companies need to make their way through an IPO.  Square's partnership with<a href="http://money.cnn.com/quote/quote.html?symb=SBUX&amp;source=story_quote_link" title=""> Starbuck</a>s in August pushed its end-of-year 2013 valuation estimate as high as $5.5 billion.
<h1>Square</h1> Square's electronic payment app has helped credit card companies infiltrate small merchant businesses. Farmer's markets, food trucks, and hole-in-the-wall bookstores -- locations where credit cards were practically non-existent -- are now able to accommodate customers with plastic. Square has been a staple of the IPO rumor mill since it hired Sarah Friar as CFO in June. Formerly a vice president at <a href="http://money.cnn.com/quote/quote.html?symb=CRM&amp;source=story_quote_link" title="">Salesforce.com</a>, Friar also worked for 10 years at <a href="http://money.cnn.com/quote/quote.html?symb=GS&amp;source=story_quote_link" title="">Goldman Sachs</a> and is the kind of experienced CFO companies need to make their way through an IPO. Square's partnership with<a href="http://money.cnn.com/quote/quote.html?symb=SBUX&amp;source=story_quote_link" title=""> Starbuck</a>s in August pushed its end-of-year 2013 valuation estimate as high as $5.5 billion.

After Square’s first quarter earnings report, some investors questioned if the payment company had hit its peak.

Square (SQ), headed by Jack Dorsey who is also CEO of Twitter (TWTR), announced yet another quarter of declines Tuesday after hours, with a loss of 29 cents per share driven by higher operating expenses. That missed the Wall Street consensus, a loss of nine cents per share. Square’s revenue though, grew 51% year-over-year.

Shares of Square fell over 20% in trading Friday, as investors worried whether Square could grow amid heavy competition in the payment business from companies including PayPal and Intuit.

“We believe that Square is rapidly growing a business that may never reach peer (or guided) profitability, which will become apparent as growth slows over the next couple of years on competition and saturation,” a team of analysts led by Gil Luria, managing director at Wedbush, wrote. “We believe the total addressable market for Square is less than 5 million small to medium sized businesses, meaning Square is close to saturation.”

The Wall Street firm downgraded Square from neutral to underperform—Wall Street’s gentler way of saying sell, noting that “Square is selling at Wal-Mart prices with Neiman Marcus cost structure, in our opinion.”

On Thursday, investors were also keeping an eye out on Square’s new offerings, loans to small and mid-sized businesses, in the hopes of seeing a product that could catalyze future growth. But Square’s earnings report darkened that hope considerably. The company’s loan broker business reported year-over-year growth in revenue at 4%, saying it had trouble signing on new investors for the loan business—an industry-wide problem.

 

Square itself however raised its 2016 guidance to $8 million to $14 million in EBITDA, up from the previous guidance of $6 million to $12 million, saying its core payment business remained strong.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

U.S. President Donald Trump speaks to reporters before boarding Air Force One at Palm Beach International Airport on March 23, 2026 in West Palm Beach, Florida.
EnergyIran
Trump’s trillion-dollar TACO that wasn’t: Iran confronts the master of the deal with a partner he can’t bully
By Eva RoytburgMarch 24, 2026
4 minutes ago
Banker working at laptop at desk
Successwork-life balance
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it’s for employee well-being
By Emma BurleighMarch 24, 2026
1 hour ago
Philippine President Marcos oversees fuel subsidy rollout for public transport in Metro Manila
EnergyAsia
Philippine president declares state of emergency due to “imminent danger of a critically low energy supply”
By The Associated PressMarch 24, 2026
2 hours ago
mayes
PoliticsCongress
Kalshi and Polymarket rush to update their policies after realizing that Congress could destroy them
By Ken Sweet and The Associated PressMarch 24, 2026
2 hours ago
plane
LawAirport
‘I messed up’: overworked air traffic controller’s admission about deadly La Guardia crash
By Nick Lichtenberg, Jake Offenhartz, Jennifer Peltz, Rob Gillies and The Associated PressMarch 24, 2026
2 hours ago
jobs
EconomyJobs
4 years after the ‘Great Resignation,’ workers do a 180 on whether it’s a ‘good time’ to find a job
By Christopher Rugaber and The Associated PressMarch 24, 2026
3 hours ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
Larry Fink says today's economic anxiety stems from people increasingly feeling like capitalism isn't working for them
By Fortune EditorsMarch 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.