• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

The Superrich Are the First to Sell When Markets go South

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
May 3, 2016, 1:53 PM ET
A Wall Street near the New York Stock Exchange.
A Wall Street near the New York Stock Exchange.Photograph by Spencer Platt—Getty Images

When the stock market gets rocky, who’s first to sell? According to a new study, it’s the superrich, and that just makes the volatility worse.

Researchers from the University of Michigan and Ohio State University analyzed data from 273 million tax returns filed during the Financial Crisis to better understand which groups react more strongly to market volatility, and why.

They found that immediately following the bankruptcy of Leman Brothers, when nearly $10 trillion was wiped from the markets, the first group to drop stocks was the top 0.1% of earners.

And those sales were “relatively more associated with stock market tumult as measured by the VIX,” which is a measure of expected volatility in the S&P 500 over the coming 30 days.

With further research, the data could help authorities better manage crises in the future, Daniel Reck, a doctoral candidate at the University of Michigan and an author of the report, told Fortune. “It’s difficult to say exactly how responsible high-income people are responsible relative to everyone else, but they’re certainly contributing more to volatility,” he told Bloomberg.

 

Though it’s still hard to determine why exactly the wealthy were the first to jump ship, Reck suggests it’s possible the rich have more assets in the market—meaning a small dip can translate to a large loss. With more to lose, they’d be more quick to react. Meanwhile, investors who have a stock with accumulated loss are more likely to hold onto it.

“One key piece of the puzzle, not addressed by the current research paper, is whether those who sold in the wake of the Lehman collapse were able to time the market successfully,” Reck told Fortune. “That is, did they lose money by panicking, or did they make money by figuring out that everyone else was panicking?”

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

trump
EconomyTransportation
Trumpflation hits the World Cup: Fans face $80–$100 transit fares on top of $4,000-plus tickets
By Jake AngeloApril 15, 2026
3 hours ago
Fed Chair nominee Kevin Warsh is worth more than $100 million and has stakes in SpaceX and Polymarket
BankingFederal Reserve
Fed Chair nominee Kevin Warsh is worth more than $100 million and has stakes in SpaceX and Polymarket
By Jacqueline MunisApril 15, 2026
4 hours ago
From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained
AIRetail
From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained
By Phil WahbaApril 15, 2026
4 hours ago
live nation
LawAntitrust
‘Robbing them blind, baby’: Live Nation and Ticketmaster are a monopoly, jury rules
By Larry Neumeister and The Associated PressApril 15, 2026
5 hours ago
warren
Arts & EntertainmentElizabeth Warren
Elizabeth Warren on her proposal to bring back IRS Direct File: ‘For just one day of bombing Iran, we could pay for 20 years’
By Catherina GioinoApril 15, 2026
5 hours ago
Pete Hegseth speaks with both hands in the air as Donald Trump looks on in the background.
Politicsgovernment spending
‘I am certain’: Harvard policy expert warns the true cost of the Iran war to U.S. taxpayers will exceed $1 trillion
By Sasha RogelbergApril 15, 2026
5 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Fortune EditorsApril 15, 2026
10 hours ago
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
2 days ago
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
Economy
Economists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Fortune EditorsApril 15, 2026
14 hours ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.