• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Tokyo 2020 Summer Olympics Unveils New Logo

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
April 25, 2016, 12:31 PM ET
Web
Courtesy of The Tokyo Organising Committee

Japan’s Olympic committee has unveiled the logo it will use for the 2020 Summer Olympics, the second attempt by the nation on this front after an earlier version was nixed following allegations of plagiarism.

The new design is by Japanese artist Asao Tokolo and is called “Harmonized chequered emblem.” According to the Olympic committee, the pattern became known in Japan during the Edo period (1603-1867), though it also added checkered patterns have been popular in many countries throughout history. The design by Tokolo uses an indigo blue that “expresses a refined elegance and sophistication that exemplifies Japan.”

Last year, Japan unveiled a logo designed by Kenjiro Sano, which later generated controversy after a Belgian designer accused Sano of copying a graphic he created for a theater company. Japan quickly moved to drop the logo and pursue a new emblem.

Though the 2016 Summer Olympics in Rio are still a few months away, future games often generate buzz through incremental updates about logos, mascots, the progression of construction projects and other updates that can be shared with global media. It is the second time Tokyo is hosting the Summer Olympics, after holding the games in 1964.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.