HBO is having a better Monday morning than most everyone else’s.
The cable television channel’s iOS app, HBO Now, shot up No. 7 in the App Store’s rankings of free apps on Sunday for the premiere of the newest season of hit show Game of Thrones. The app was only at No. 90 on Sunday morning, according to mobile app analytics company Sensor Tower.
And what’s more, as of Monday, the app is now in the No. 4 spot (two spots below music streaming service Tidal, which also had a phenomenal last few days thanks to Prince’s death sparking interest in his music and Beyoncé’s exclusive album release on the service on Saturday). The last time HBO Now’s app broke the Top 10 was on April 10 last year, three days after the app’s debut and two days before the premiere of the show’s previous season. Notice a trend?
HBO’s app also saw a small bump in the Google Play Store for Android apps, although it only rose 10 spots to a not-so-exciting No. 30 in the ranking. Most of HBO Now’s new action on Sunday seemed to be among iOS users.
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At the moment, Snapchat and mobile game Slither.io round out the top four in the Apple App Store.
HBO introduced its Now last year amid a growing cord-cutting by television viewers, especially among younger people who prefer to subscribe to online streaming services like Netflix and Hulu over pricey traditional cable television bundles. With HBO Now, subscribers can access all HBO shows anytime after they have aired and from a number of devices including Android, iOS, and Amazon Fire mobile devices, smart TV devices like the Apple TV, and Xbox consoles.
Sunday evening also saw the premiere of another HBO show, Silicon Valley, now in its third season. However, since both shows aired one after the other, it’s hard to tell which show had more of an impact on HBO’s climb up the App Store rankings.
