• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Oil prices dive on signs of Hormuz diplomacy while Saudi Arabia is left hanging in fight against an Iranian ally threatening crude's other chokepoint

2

Scott Bessent dared the $32 trillion bond market with 'I am the house now' statement. It didn’t listen

3

Billionaire Coinbase CEO Brian Armstrong says most charities are 'net negative'—and that he has no plans to make his own foundation

1

Oil prices dive on signs of Hormuz diplomacy while Saudi Arabia is left hanging in fight against an Iranian ally threatening crude's other chokepoint

2

Scott Bessent dared the $32 trillion bond market with 'I am the house now' statement. It didn’t listen

3

Billionaire Coinbase CEO Brian Armstrong says most charities are 'net negative'—and that he has no plans to make his own foundation
TechApple

A Bunch of Design Experts Think They Know What an Apple Car Would Look Like

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
April 14, 2016, 9:40 AM ET
Mock up of what the Apple car might look like
(Used with permission from Motor Trend)Motor Trend magazine
Google source logo
Add Fortune on Google for similar content.

Apple’s rumored automotive project could result in a sleek metal car, powered by an electric motor, with huge windows made of super strong glass and double-size doors that smoothly lift up and out of the way when opened.

Or it may not—the projection is the result of guesses from a panel of car and design experts at the ArtCenter College of Design in Pasadena, Calif., convened by Motor Trend magazine.

The group also expects Apple to be particularly innovative around the controls and screens in the car, calling the windshield and dashboard “a blank Sistine ceiling” that could be filled with ever-changing data on a swipe-able display. And, of course, the car will likely integrate Apple’s voice-controlled digital personal assistant, Siri.

Get Data Sheet, Fortune’s technology newsletter.

The car itself is expected to have a round, almost bulbous shape, according to the magazine’s expert panel, which included Stewart Reed, chair of transportation design at the ArtCenter College, and Tim Huntzinger, a professor in graduate transportation systems and design.

In a list of what could be the Apple car’s 13 coolest features, the magazine guesses that it will be electric but won’t need a cord to recharge, relying instead on induction charges. The car could also have an array of ambient lights that could change color and strike different moods for passengers. And the windshield could project all manner of information onto the outside scene to assist drivers.

For more on the rumored Apple car, watch:

Apple (AAPL) has not officially confirmed the widespread rumors that it is working on a car in a confidential effort code-named “Project Titan.” Tesla CEO Elon Musk says Apple’s car project is an “open secret” in Silicon Valley. CEO Tim Cook has repeatedly hinted that the project is real, however. Asked about the project at February’s annual Apple shareholders meeting, he said: “Do you remember when you were a kid, and Christmas Eve it was so exciting, you weren’t sure what was going to be downstairs? Well, it’s going to be Christmas Eve for a while.”

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.