Skip to Content

This Museum Wants You to Use an Apple Watch to Tour Exhibits

Apple Introduces New ProductsApple Introduces New Products

As more companies develop apps for the Apple Watch, the device has turned into more than just a wearable. You can hail an Uber, order a Domino’s pizza, or even access a yoga class. And on Thursday, the de Young art museum in San Francisco revealed a new way to use an Apple Watch: As a museum guide.

The new experience, which is powered by app developer Guidekick, lets visitors explore the museum’s galleries and exhibits with their Watch. Once downloaded to the phone, the app allows visitors to choose between five tours including the new special exhibition, Oscar de la Renta: The Retrospective.

The app uses Apple’s bluetooth-powered location technology, iBeacon, to pinpoint where a user is in an exhibit. The Watch will then notify visitors with a vibration as they approach artwork. Using headphones, visitors can listen to audio recordings of explanations of pieces and artwork.

For more on Apple, watch:

The update was announced at an Apple event for media earlier this week at the museum. The event, the first of its kind for the technology giant, showcased a number of developers who are creating apps in the arts and culture category for Apple’s iOS platform, including the Watch, iPhone, and iPad. Other apps featured by Apple (AAPL) included the Autodesk SketchBook for the iPad Pro, photo editing and filtering app Prime, and yet to be launched social recommendations app Rex.