• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipCuba

Obama Hopes Cuba Trip Will Make Normalization ‘Irreversible’

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
March 17, 2016, 5:42 AM ET
CUBA-US-TOURISM
Photograph by Yamil Lage—AFP/Getty Images

President Barack Obama plans to lay out his vision for U.S.-Cuba relations in a major speech during next week’s historic visit to Havana aimed at making his opening to America’s former Cold War foe “irreversible,” the White House said on Wednesday.

Previewing Obama’s three-day trip, U.S. deputy national security adviser Ben Rhodes expressed hope that Tuesday’s scheduled “speech to the Cuban people” would be broadcast throughout the island and said Cuba’s Communist government had not raised any objections to doing so.

But Rhodes could not confirm whether the event, which will take place at Havana’s legendary Gran Teatro, would actually be carried by Cuba’s state-run media, saying, “We’ll see how that transpires.”

 

Obama, who will be the first U.S. president to visit Cuba in 88 years, arrives on Sunday and holds talks on Monday with Cuban President Raul Castro, followed by what Rhodes described as a joint “press event” and a state dinner.

Obama’s meeting with Cuban dissidents on Tuesday will include prominent activists of his own choosing, Rhodes said. Despite Cuban leaders’ view of such meetings as interference in the island’s internal affairs, Rhodes said there was no reason to believe the government would block any invitees from participating.

“If there are any impediments to that meeting we would be very clear about this,” Rhodes said. He declined to name any of those who would attend.

Obama will arrive just days after unveiling sweeping new measures to make it far easier for Americans to visit Cuba and for the island’s government to conduct international trade.

Obama’s critics have accused him of giving up too much in return for too little from Cuban leaders and of now taking a premature “victory lap.”

The Obama administration insists that engagement will benefit the Cuban people and open up the island to U.S. business – though Cuban leaders have been slow to make economic reforms. At the same time, the decades-old U.S. trade embargo against Cuba remains, with little chance Congress will lift it anytime soon.

Rhodes said Obama’s speech “will be a very important moment in the president’s trip, an opportunity for him to describe the course that we’re on, to review the complicated history between our two countries … but also to look forward to the future.”

“We very much want to make the process of normalization irreversible,” he told reporters on a conference call.

Obama’s aides hope that getting more U.S companies invested in Cuba and loosening up travel to the island will make it almost impossible for traditionally pro-business Republicans to roll back the thaw if they win the White House in November.

Traveling with first lady Michelle Obama and their daughters Sasha and Malia, the president plans to start his visit late on Sunday with a tour of the cultural sites of Old Havana. He will also meet Cardinal Jaime Ortega, who played a key role in the U.S.-Cuba diplomatic breakthrough in December 2014, at Havana’s cathedral, Rhodes said.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
11 hours ago
cesar
PoliticsCalifornia
Gavin Newsom supports renaming Cezar Chavez day after bombshell abuse allegations
By Trân Nguyễn, Haven Daley, John Seewer and The Associated PressMarch 20, 2026
11 hours ago
suburbs
Real EstateGen Z
Gen Z can’t afford a house. Some parents are choosing to fund their down payments over their college funds
By Jake AngeloMarch 20, 2026
13 hours ago
Stressed out job seeker on laptop
Successjob hunting
Job seekers aren’t imagining things: the number of candidates ghosted by employers just reached a three-year high thanks to AI
By Emma BurleighMarch 20, 2026
15 hours ago
SuccessCareers
AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
By Preston ForeMarch 20, 2026
16 hours ago
london
Commentaryinvestment banking
The 19th century banking problem that AI hasn’t solved yet
By Silvio Savarese and Sabastian NilesMarch 20, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.