• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechWorld's Most Admired Companies

Apple Preps Apple TV Owners for March 21 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 17, 2016, 12:14 PM ET

Apple has officially launched the app that will let you watch its March 21 event live on the Apple TV.

Those running the new Apple TV will find an “Apple Events” app is now available for download. The app is free and provides users the ability to watch the company’s March 21 event live from the comfort of their couch.

Apple (AAPL) launched its latest Apple TV last year. Unlike its predecessors, the latest-generation Apple TV is not just a streaming box. The device comes with built-in storage and a growing marketplace of both free and paid applications. It also comes with the ability for users to play games using an attachable controller.

Get Data Sheet, Fortune’s technology newsletter.

Apple earlier this month announced that it was holding its special press event on March 21. The event, called “Let us loop you in,” is slated to kick off at 1 p.m. ET. Although Apple has been silent on what it will announce, rumors abound that Apple will announce a 4-inch iPhone that could be known as the iPhone SE, iPhone 5SE, or iPhone 6c.

In addition, Apple is expected to unveil a new, smaller version of its iPad Pro, as well as some new wristbands for Apple Watch. The company may also announce some software upgrades to its iOS mobile operating system and maybe even the tvOS platform running on Apple TV.

Apple has said it’s streaming the event live, but it’s not so easy for everyone to watch. Apple uses its own “HTTP Live Streaming” (HLS) technology to stream its show. Would-be viewers will need an iPhone, iPad, or iPod touch running iOS 7.0 or later. On the Mac, users will be required to run Apple’s built-in Safari browser instead of a third-party alternative. In addition to the “Events” app on the new Apple TV, the company has an app that will automatically populate its older-generation set-top boxes.

On the Windows side, things are even more difficult for viewers. Apple says it will only stream its show to those running Windows 10 PCs. In addition, Windows 10 users will only be able to watch the show on Microsoft’s Edge browser.

Apple Confirms Its ‘Let Us Loop You In’ March 21 Event

For those with the latest Apple TV, Apple Events may be worth checking out, even if the owner doesn’t have time to watch the March 21 event. In addition to live programming, the Apple Events app also includes on-demand content, including past Apple keynotes. So, for those who want to relive Apple CEO Tim Cook talking about the iPad Pro or iPhone, Apple Events can handle it.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sam altman
LawOpenAI
Meet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer
By Juan Lozano, Lekan Oyekanmi and The Associated PressApril 13, 2026
7 hours ago
AI agents are acting like employees, but company structures still treat them like software
CommentaryOkta
AI agents are acting like employees, but company structures still treat them like software
By Dan MountstephenApril 13, 2026
9 hours ago
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
InnovationUkraine invasion
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
By Jason MaApril 13, 2026
9 hours ago
Anthropic caused panic that Mythos will expose cybersecurity weak spots, but one industry veteran says the real problem is fixing, not finding, them
CybersecurityTech
Anthropic caused panic that Mythos will expose cybersecurity weak spots, but one industry veteran says the real problem is fixing, not finding, them
By Marco Quiroz-GutierrezApril 13, 2026
11 hours ago
craig piggott
AIAgriculture
After growing up on a dairy farm, this Peter Thiel–backed founder is using AI to save cattle ranching
By Jake AngeloApril 13, 2026
12 hours ago
Luis Von Ahn points.
Workplace CultureLeadership
‘I’m not going to force you’: Duolingo CEO backs off from evaluating employees on their AI usage 
By Jacqueline MunisApril 13, 2026
13 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
14 hours ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
2 days ago
Current price of oil as of April 13, 2026
Personal Finance
Current price of oil as of April 13, 2026
By Fortune EditorsApril 13, 2026
17 hours ago
As the U.S. Navy attempts to take control of the Strait of Hormuz today, Trump asks the Pope to shut up
Politics
As the U.S. Navy attempts to take control of the Strait of Hormuz today, Trump asks the Pope to shut up
By Fortune EditorsApril 13, 2026
19 hours ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
Economy
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Fortune EditorsApril 13, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.