• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Commentary

Here’s What the U.S. and Canada Can Do About Those Trade Problems

By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
March 1, 2016, 5:00 AM ET
G20 Turkey Leaders Summit - Welcoming Ceremony
ANTALYA, TURKEY - NOVEMBER 15 : Canadian Prime Minister Justin Trudeau (L), US President Barack Obama (C) and UN Secretary-General Ban Ki-moon are seen before the 'Welcoming Ceremony' prior to the G20 Turkey Leaders Summit on November 15, 2015 in Antalya, Turkey. (Photo by Mehmet Ali Ozcan/Anadolu Agency/Getty Images)Photograph by Mehmet Ali Ozcan — Anadolu Agency via Getty Images

Recently-elected Canadian Prime Minister Justin Trudeau is visiting Washington on March 10th. He will be the first Canadian prime minister to be given a state dinner in 19 years. It might seem odd that it’s taken this long to invite a neighbor in for a formal meal, but relations between Ottawa and Washington have too often been bedeviled by trade issues. Trudeau has made it clear that he wants to set a new and better tone between the two countries, but a series of trade-related irritants can stand in the way of it.

The handling of the extension of the Keystone Pipeline is one. For seven years, the U.S. considered the economics and safety of carrying heavy crude oil from the oil sands of Alberta, Canada further into the south of the United States for refining in Houston. The American debate was almost entirely about balancing domestic interests. However, what was to flow through the pipe was a major Canadian export. The U.S. government ultimately chose not to issue a permit for the construction, and is now being sued by Canadian private investors under the North American Free Trade Agreement (NAFTA)—an agreement that is in itself not free from controversy—for $15 billion in damages.

Then there is COOL, or Country of Origin Labeling. This is a U.S. law that requires U.S. stores to provide customers with information on the source of meat—including ground meats—and other foods. In 2008, the U.S. adopted a provision that increased the requirements: Beef and pork could not be considered “domestic” unless from an animal exclusively born, raised, and slaughtered in the United States. Problem: Genetically very fine quality Canadian piglets come south to grow on less expensive feed available in the U.S. where they will ultimately be consumed. This required a lot of record-keeping in order to get the label right on each package of meat sold in U.S. supermarkets. The World Trade Organization (WTO) ruled in 2012 that the measure was excessively burdensome, discriminatory, and a restriction on trade. Three years later, as the U.S. still had not changed its law, the WTO ruled that Canada could impose retaliatory measures against $1 billion of U.S. exports to Canada. Under this threat, Congress late last year repealed the measure.

Canada is not blameless in bilateral trade problems. It has negotiated an agreement with Europe that will adversely affect U.S. companies’ sales in Canada of certain food products (such as feta cheese), and more generally will discriminate against U.S. products procured by provincial governments. And in recent years, Canada’s courts have unfairly cancelled patents issued years earlier to pharmaceutical companies for drugs proven to be safe and effective, undermining continued investment in research in Canada.

 

The oldest, largest, and hardiest of trade disputes between the two countries concerns softwood lumber. The two countries have different ownership patterns (more public, provincial lands in Canada; more heavily private and federal timberland in the United States) and differing approaches to log markets and log trade. As reliable as Old Faithful, every few years, U.S. trade cases are brought against Canadian softwood lumber imports, additional duties are imposed by U.S. authorities, and after some acrimony and avoidable trade disruption, a settlement agreement is entered into between the two countries. In a year or so, the fifth round of the lumber dispute is more likely than not to begin. The bottom line is that Canada and the United States have to come to a common understanding that works for both economies.

There is no reason why an attempt cannot be made to head off readily anticipated issues. The trading relationship is the most important each of the two countries has. Nearly $2.4 billion worth of trade in goods and services moves across the border in both directions daily. Canada buys more from America than all of the 28 EU member states combined. It is reported that more trade flows back and forth across one bridge to Canada each year than all U.S. exports to Japan during the same period.

The U.S. and Canada agree on a lot. In 1988, Canada was the first major U.S. trading partner to enter into a free-trade agreement with the United States, and bilateral trade has tripled since then. The two countries are partners in the NAFTA and in the recently concluded Trans-Pacific Partnership Agreement. Nevertheless, a “Buy America” provision—in the recent highway bill Congress passed—will discriminate further against Canada’s exports, and, for its part, Canada plans to further tighten its import restrictions on dairy. Each of these measures carries an added sting, because each affects its closest neighbor’s trade.

It may be that the two countries take each other for granted. Despite having so much of the same heritage and outlook, the U.S. and Canada are too insensitive to the commercial interests of each other.

Trudeau and Obama should establish a high-level bilateral trade policy forum that meets regularly to seek to head off trade disputes before they occur. It is time that both countries take into account the other’s trade interests, whether in domestic legislation, administrative measures, or in negotiations with other countries. The world’s largest trading relationship deserves no less.

Ambassador Alan Wm. Wolff is Chairman of the National Foreign Trade Council (NFTC) and a Senior Counsel with the global law firm Dentons. He served as U.S. Deputy Trade Representative in the Carter Administration.

About the Authors
By Alan Wolff
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
10 hours ago
gordon
CommentaryVenture Capital
Gordon Ritter: I predicted AI’s learning loop a decade ago. The doomers are still measuring the wrong thing
By Gordon RitterJune 11, 2026
18 hours ago
bessent
CommentarySocial Security
Social Security and Medicare are heading toward insolvency. Congress has 6 years to act
By Steve H. Hanke and David M. WalkerJune 11, 2026
21 hours ago
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
Commentarydata sovereignty
Digital sovereignty isn’t the same thing as digital isolation. Asia’s governments should be careful
By Leonard LimJune 10, 2026
1 day ago
tim
CommentaryAirline industry
Merlin CTO: autonomy can rebuild the foundation of aviation — and national security
By Tim BurnsJune 9, 2026
3 days ago
dewar
CommentaryLeadership
I founded McKinsey’s CEO practice: Here’s why operational excellence is a liability right now
By Carolyn DewarJune 9, 2026
3 days ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
18 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.