According to a new poll conducted this week by Morning Consult, nearly half (48%) of the 1,935 registered voters surveyed view the Facebook chief favorably. About one in four like Cook, who just barely nudged out Amazon’s Jeff Bezos for second place.

Get Data Sheet, Fortune’s technology newsletter.

The public still remains split on whether or not the Apple CEO is in the right as he continues to fight with the FBI over unlocking the phone of one of the San Bernardino shooters: 51% said Apple should help the FBI unlock the phone, while 33% said no.

But even if Zuckerberg is the most well known and well liked Silicon Valley celeb, consumers admit when it comes to their own privacy, they’re not confident what they’re sharing on Facebook is secure. Half of the poll respondents said they expect Facebook (FB) is sharing “a lot” of their personal information. And while more than half of voters said they trust Apple to keep their data secure, less than a third said the same of Facebook.

Apple Reportedly Making iPhones Even Harder To Hack:

Zuckerberg was in Germany on Thursday, a country where he’s drawn harsh criticism from politicians over the company’s privacy policies. When asked specifically about privacy and data security, Zuckerberg said “That’s too complicated; I don’t want to get into that tonight.”