More Smartwatches Were Shipped Worldwide Than Swiss Watches

February 19, 2016, 11:23 PM UTC
Photograph by Apple

Friday marked a milestone moment for the smartwatch market.

A new report from consulting firm Strategy Analytics said that for the first time ever, more smartwatches have been shipped worldwide than Swiss watches.

In the fourth quarter of 2015, 8.1 million smartwatches were shipped compared with 7.9 million Swiss watches.

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The 8.1 million shipped smartwatches marked a 316% jump from the 1.9 million shipped watches in 2014 during the same time period.

Meanwhile, the 7.9 million shipped Swiss watches represented a 5% year-over-year decrease from the 8.3 million watches that were shipped in 2014.

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“Apple (AAPL) Watch captured an impressive 63 percent share of the global smartwatch market in Q4 2015, followed by Samsung with 16 percent,” said Strategy Analytics director Cliff Raskind. “Apple and Samsung together account for a commanding eight in 10 of all smartwatches shipped worldwide.”

Earlier this month, Fortune reported on the tough times facing the Swiss watch market.

“Watch brands saw big numbers everywhere, and they started overproducing,” said David Sadigh, the founder and chief executive of the market research firm, Digital Luxury Group in Geneva, in an interview with Fortune. “But sales have not been at their level of expectations.”

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