• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Shark Tank

Why Daymond John of ‘Shark Tank’ Believes in ‘the Power of Broke’

By
Geoff Woods
Geoff Woods
and
Entrepreneur
Entrepreneur
Down Arrow Button Icon
By
Geoff Woods
Geoff Woods
and
Entrepreneur
Entrepreneur
Down Arrow Button Icon
February 7, 2016, 10:18 AM ET
Photograph by Michael Desmond — Getty Images

This piece was originally published on Entrepreneur.

It’s impossible to build a business empire unless you’re born into wealth and privilege, have a trust fund and are surrounded by well-connected entrepreneurs eager to hand you the keys to the proverbial castle — right?

Wrong. According to FUBU founder and Shark Tank investor Daymond John, nothing could be further from the truth. In his new book, The Power of Broke, the Queens native reveals how he began his entrepreneurial journey, sweeping up after school in a corner bodega, where he learned what it took to run a busy, successful local business.

John didn’t have startup capital or high-profile connections when he started out, but he did have a mentor in the bodega owner, who instilled in him business fundamentals he still uses today. When I interviewed him, Daymond John emphasized three fundamentals:

  • How to build an empire with no money
  • Why being broke is your best business asset
  • How a mentor can help you create a business that’s worth all the blood, sweat and tears you invest

The power of ‘broke’
Being broke isn’t a flaw, a drawback or something to be avoided at all costs. Instead, it is your greatest business asset. According to John, it’s only when you face hardship that you are put into a position to learn the biggest lessons in the shortest amount of time.

For John himself, losing $6 million on a fashion show taught him that he needed to be more involved with the ready-to-wear aspects of his FUBU clothing line. He said he quickly learned that his hands-off management style had allowed his team members to cover up problems in hopes of keeping their jobs.

In other words, what happened is that John paid $6 million in “tuition” fees to learn about the arts of hiring and project management.

I’ve certainly made my own mistakes: At the end of 2013, my income was slashed by 40 percent. At the time, I blamed the company I worked for, but quickly realized that my plunge in income was a blessing in disguise.

It took my bank account almost hitting zero for me to wake up and realize that I was living a lavish lifestyle supported by earned income I had no control over. This forced me to venture out into the world of entrepreneurship and build passive streams of income I could control. As a result, I was able to quit my six-figure job after just 10 months.

If not for the “gift” of adversity, both John and I never would have learned the big-business lessons that have fueled the much greater successes we’ve both had since.

The power of mentors
You don’t need to be born into a well-connected family to become a successful entrepreneur. You do, however, need to seek out mentors and like-minded people who believe in your mission and share similar values.

As you discover your personal path to success, it’s important that everyone around you support you on your journey. Think about being on a ship, where the five people you spend the most time with are your crew. In order to arrive at your destination, those five must agree on where you’re headed, and how you’ll get there.

The right mentor will have sailed these seas before, and be able to warn the rest of you about upcoming storms on the horizon.

Don’t be intimidated by high-profile mentors. Entrepreneurs like John relish the chance to pay it forward and share all they’ve learned with an eager, dedicated mentee like you or me. Many at the top in their field don’t define their success by how much money they make, but by how successful they’ve been in helping others and making a positive impact in the world.

As a mentee, you give them the opportunity to express their highest calling as entrepreneurs.

Don’t know where to get started finding a mentor? Here is a guide that will show you seven easy steps to take to meet the top seven people in your industry.

The power of the grind
Being broke teaches you how to work hard — really hard. That work ethic is as crucial when you “make it” as when you’re first starting out.

Instead of ending as soon as you reach the top, the grind actually becomes even harder the more successful you become. At the time of our interview, John hadn’t seen his daughters in six weeks, was extremely sleep-deprived and was hopping planes to promote his new book.

When you sacrifice certain aspects of your life in order to achieve a grander vision, you learn how to build an empire that’s bigger than money, and bigger than yourself.

Being broke, then, can be your super power, the thing that makes you realize who you are, what you want and how to get it. Being broke doesn’t just make you hungry to succeed; it makes you smarter in the face of adversity.

More from Entrepreneur:

Simple Yet Powerful Business Lessons From a Broken Entrepreneur Turned Multi-Millionaire

8 Great Entrepreneurial Success Stories

The 6 Books Shark Tank’s Daymond John Wants You to Read

No matter how successful you become, there is work to be done and sacrifices to be made. If you are truly committed and willing to do whatever it takes to change the world, change lives and pay it forward, you will succeed — no matter how much money you have right now.

About the Authors
By Geoff Woods
See full bioRight Arrow Button Icon
By Entrepreneur
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
SuccessGen Z
$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
By Orianna Rosa RoyleApril 12, 2026
54 minutes ago
View of the Augusta National Golf Club
Real EstateGolf
A 93-year-old refused to sell her home to the Masters golf course that’s spent $280 million on expansion: ‘Money ain’t everything’
By Marco Quiroz-GutierrezApril 12, 2026
1 hour ago
mueller
CommentaryEntrepreneurship
I grew up in a family of entrepreneurs. Here’s what I had to unlearn to build a $1 billion business
By Samuel MuellerApril 12, 2026
1 hour ago
grantham
Investingbubble
Legendary investor says the AI boom masks a deeper crisis: Falling sperm counts, shrinking populations, and vanishing resources
By Nick LichtenbergApril 12, 2026
1 hour ago
middle
EconomyWealth
Turns out the American middle class didn’t die. It got richer—and felt poorer
By Nick LichtenbergApril 12, 2026
2 hours ago
boomer
CommentaryLongevity
America is not ready for its own longevity crisis — and 2026 is the wake-up call
By Aimee DeCamillo and Diane TyApril 12, 2026
2 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
14 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.