Taco Bell Wants You to Pre-Order a Mystery Super Bowl Product

February 2, 2016, 1:15 PM UTC
Yum! Brands Restaurant Locations Ahead Of Earnings Figures
A Taco Bell restaurant, a unit of Yum! Brands Inc., stands in Daly City, California, U.S., on Friday, April 18, 2014. Yum! Brands Inc. is expected to release earnings figures on April 22. Photographer: David Paul Morris/Bloomberg via Getty Images
Photograph by Bloomberg via Getty Images

Taco Bell wants to know how trusting its loyal customers really are.

The chain famous for Quesaritos and Doritos Los Tacos is encouraging customers to pre-order a mystery new menu item. While the new product will be unveiled in a 30-second Super Bowl spot this Sunday, fans who pre-order will will be able to pick up the mystery item on Saturday afternoon.

Customers are limited to pre-ordering five of the $2.99 items each, which they can pick up between 2pm and 4pm on Saturday.

“With respect to our fans and ____-lovers everywhere, we knew they wouldn’t want to wait to get their hands on____,” Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp, said in a press release that bore an eerie resemblance to Hillary Clinton’s redacted e-mail releases. “There’s just one thing: it’s a ‘blind’ pre-order… requiring just a small act of faith (not knowing what it is until you pick it up) to be at the very forefront of this impending phenomenon.”

Those not willing to take the leap of faith will have to wait to try the new menu item on Monday, Feb. 8.


One thing we do know about the item: It contains dairy, wheat and soy.

Fortune has reached out to Taco Bell for comment and will update this story with any additional information.

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