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Arts & EntertainmentStar Wars

Hasbro Responds to Monopoly ‘Star Wars’ Controversy

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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January 6, 2016, 12:19 PM ET
Star Wars Exhibit
TORONTO, ON - DECEMBER 3 - in Toronto on December 3, 2015 Replica's on display of Star Wars character's that will be in the new Star Wars film : The Force Awakens . The Star Wars: The Force Awakens pop-up Exhibit opens friday at Bell Media Campus on Queen St W. Star Wars character's Rey(left) and BB-8(round figure. (Vince Talotta/Toronto Star via Getty Images)Photograph by Vince Talotta — Toronto Star via Getty Images
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After a public outcry, Hasbro (HAS) is changing its tune. The toymaker is listening to unhappy Star Wars fans’ demands that the new Monopoly The Force Awakens game include one of the film’s central characters: Rey.

Originally, Hasbro said it didn’t include her as a game piece in order to prevent spoilers for fans. It added that its other Star Wars boardgames do make Rey available for players to use.

“The Star Wars: Monopoly game was released in September, months before the movie’s release, and Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance,” Hasbro said in a statement to Entertainment Weekly.

The statement comes after unhappy consumers started the hashtags #WheresRey and #WhereIsRey.

It is unconscionable for Rey to be left out of #TFA Monopoly game. Rey IS the Force Awakening.@HasbroNews #WheresRey #StarWars

— Carrie Goldman (@CarrieMGoldman) January 3, 2016

https://twitter.com/holden/status/679126771472531458/photo/1?ref_src=twsrc^tfw

“We love your passion for Rey,” Hasbro tweeted from it’s own account, “and are happy to share that we will be including her in the Monopoly: Star Wars game, available later this year.”

https://twitter.com/HasbroNews/status/684555948959096832/photo/1?ref_src=twsrc^tfw

On Tuesday, Entertainment Weekly reported that Rey’s character—played by Daisy Ridley—was missing and only male characters were available as tokens: John Boyega’s Finn, Mark Hamill’s Luke, Adam Driver’s Kylo Ren, and Darth Vader. Notably, Darth Vader isn’t even in the film.

Fortune recently examined the Star Wars business. Since its debut in December, the Walt Disney Co. (DIS) film has notched records for earning $1 billion at the box office in the quickest time in history.

Fortune has reached out to Hasbro for comment and will update this story if the company responds.

 

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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