• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvestors Guide

Here’s What Everyone Is Getting Wrong About the Bull Market

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
January 5, 2016, 12:44 PM ET
The San Diego County Fair Comes to Southern California
Sandy Huffaker—Getty Images

A slogan for optimists on U.S. equities—that’s just about everybody working for a Wall Street brokerage—is that the “the bull market remains intact.” Given how frequently we hear that argument, it’s instructive to examine whether today’s stock market still fits even a loose definition of a bull market, or whether another, less majestic breed of livestock best characterizes its recent performance.

Although there’s no official definition for bull markets, they normally have two hallmarks: a steady, relentless rise in prices of 20% or more, an ascent that quickly surmounts brief dips along the way; and investors’ strong optimism about what’s to come, driven by steadily improving economic data. It’s the combination of price momentum and upbeat psychology that makes a bull market. And it’s all about believing—believing that the good times will keep on rolling. Hence the metaphor of the bull triumphantly thrusting his horns in the air, versus the bear, its head hanging in rage, pawing the ground.

Related: Here’s the market’s biggest problem for 2016

It’s unquestionable that from the lows of March 2009 until mid-May of last year America experienced one of the great bull markets in history, a run that generated over six years of 24% returns annually. But the bull effectively died more than seven months ago. That’s not just because the S&P 500 has fallen 6% since the May peak. That modest decline might be dismissed as a blip soon to be erased by an inevitable upward surge driven by great economic data. What’s disappeared is all the positive signals—notably fantastic earnings growth—that drove the bull, and with it, the psychology that created such powerful upward momentum.

Instead of rising briskly in 2015, as most market strategists forecast, earnings declined. What’s more, forecasts for both U.S. and global economic growth keep shrinking. Investors’ nervousness is reflected by the market’s extreme volatility. Since August, the S&P has dropped below 1900 on no fewer than seven days, virtually destroying all of its gains since the start of 2014. Even today, the market has delivered just a 4.4% annual return over the past two years.

No, today’s market needs a new symbol, and the best one is the goat—and I’m not invoking the old acronym “greatest of all time.” Picture a scrawny goat trying to climb a slippery hill. Every time it ascends a few steps, the goat slides back down to where it started. Put simply, we’re stuck with a goat market because both stock prices and profits, even after the recent dips, are really high compared with historical norms. It would take fantastically good news to keep the goat climbing, and we’re not getting it. As profits return to more normal levels, stock prices are likely to follow. That’s the slippery slope the goat can’t climb.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

CryptoBinance
Binance has been proudly nomadic for years. A new announcement suggests it’s finally chosen a headquarters
By Ben WeissDecember 7, 2025
3 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
InvestingStock
What bubble? Asset managers in risk-on mode stick with stocks
By Julien Ponthus, Natalia Kniazhevich, Abhishek Vishnoi and BloombergDecember 7, 2025
7 hours ago
EconomyTariffs and trade
Macron warns EU may hit China with tariffs over trade surplus
By James Regan and BloombergDecember 7, 2025
8 hours ago
EconomyTariffs and trade
U.S. trade chief says China has complied with terms of trade deals
By Hadriana Lowenkron and BloombergDecember 7, 2025
8 hours ago
PoliticsCongress
Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year, researchers say
By Jason MaDecember 7, 2025
8 hours ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.