Buy a Samsung Smartphone, Get a Free HDTV

December 21, 2015, 4:01 PM UTC

Best Buy (BBY) is really getting into the holiday spirit.

After it offered a $1 iPhone 6s over the weekend, the big-box retailer has responded by offering deals on Samsung’s Galaxy line of devices. Customers who buy a Galaxy S6, S6 Edge, S6 Edge+, or the Note 5 will receive a free 32-inch Samsung (SSNLF) HDTV, Best Buy announced on its website. The deal is good through Jan. 2 and applies to customers who either purchase or lease one of the handsets.

The free TV is Samsung’s UN32J4000 model, which features a 720p resolution—an outdated feature compared with the 1080p and Ultra HD alternatives available. It’s regularly priced at $230 but has been marked down to $200.

There are, of course, a few caveats. For one, customers will be able to get the HDTV only if they activate the handset they’re buying and sign up for a two-year contract at Verizon (VZ), AT&T (T), or Sprint (S). Best Buy also says that customers who bought a Samsung handset before Sunday may not apply for the free television.

Best Buy has been among the most aggressive brick-and-mortar retailers this holiday season.

Last week, Best Buy announced a special deal on Apple’s (AAPL) iPhone 6s. Customers who walked into its stores or purchased online over the weekend were able to buy Apple’s handset for just $1—the biggest deal on the iPhone so far. The deal applied to the 16GB iPhone 6s model.

Best Buy is also offering a $100 discount on the Apple Watch through Christmas.

The stakes are high for Best Buy. The company has been hit hard by online retailers, including Amazon (AMZN), that have been able to undercut its pricing. Between its 2012 and 2015 fiscal years, Best Buy saw its revenue fall by $5 billion. Since then, the company has closed several stores and improved its online deals. Those efforts have helped Best Buy stabilize its operation and during its last fiscal year ended Jan. 31, 2015, post a $1.2 billion profit.

Despite that, investors seem concerned. In the last year alone, Best Buy shares have tumbled 25%. Best Buy CEO Hubert Joly, however, has argued that the company has stabilized and a renewed focus on customer service and the Internet of Things will help it continue its upward trajectory.

The latest Best Buy deal is a potentially appealing one to many customers. Samsung is the world’s largest handset maker and its Galaxy line of devices is its most widely lauded. The Galaxy S6 devices take on Apple’s iPhone, featuring large screens, a metal finish, and up to 128GB of storage. The Galaxy Note 5, meanwhile, comes with support for Samsung’s S Pen stylus, allowing users to digitally write on the screen.

During the third quarter, Samsung shipped 84.5 million smartphones worldwide, up 6.1% compared with the prior year, according to research firm IDC. The company, which led the way with 23.8% market share, was successful because of its focus on “premium handsets,” including the Galaxy S6 Edge+ and the Note 5, IDC reported.

While it’s possible that Best Buy is trying to capitalize on that popularity and get more customers in store in time for the holidays, rumors abound that Samsung will update its Galaxy S6 in March. Offering deals on those devices now could help Best Buy deplete its inventory in anticipation of the rumored Galaxy S7.

For more on the battle between Samsung’s Galaxy devices and the iPhone, check out the following Fortune video:

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