• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBig Data

How Big Data is Helping Fight AIDS in Africa

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
December 14, 2015, 11:57 AM ET
Getty Images

HIV transmission from mother to child is a major, and preventable, factor in the ongoing prevalence of AIDS in Africa. While transmission rates are below 5% with effective prenatal treatment, the World Health Organization says they can range up to 45% without treatment—unfortunately, a common situation in the developing world.

Postnatal testing, then, is often vital in spotting infections in newborns, and treating them. But even as testing has become more accessible in Africa, it has remained slow, with devastating results—untreated infant HIV is usually fatal within a year. The problem isn’t just the time needed for the actual tests, but also the unpredictable ways that samples traveled from clinics to labs.

To tackle the problem, Mozambique brought in logistics expert Jérémie Gallien, a professor at the London Business School. Before looking at health systems, Gallien had consulted on retail logistics, including for the fast-fashion chain Zara and a dominant online seller he prefers not to name. And he’s found common ground between selling sweaters and saving lives.

Gallien says the basic conundrum of medical planning is the same as that in retail—striking the right balance between instant gratification and system-wide agility. When a retailer puts all its stock in stores instead of distribution centers, or a medical authority puts all of its drugs in clinics instead of a central facility, they can sell or treat patients at those locations much more quickly. But if they bet wrong on demand, moving materials where they’re needed becomes much more challenging.

MORE: Snapchat Teams Up with (RED) to Fight AIDS

Balancing those concerns comes down to understanding a specific problem, and in Mozambique, Gallien, with co-authors Sarang Deo and Jónas Oddur Jónasson, found a surprising answer. To speed the return of test results, they recommended that testing facilities, instead of dispersed, be highly centralized. While slightly slowing average sample transportation times, the added efficiency in test processing would more than make up for it.

That conclusion was based on tons of data, gathered through partnerships with the Clinton Health Access Initiative and the National Institute of Health in Mozambique. “We got access to a data set of more than a year of shipments from clinics to the labs, then back, time stamped,” says Gallien. That was more than 30,000 records, also including information on patient outcomes and engagement.

Those records let Gallien get a precise but broad-scale view of transit times, which averaged 10 days.

“Increasing the transportation time to 13 days, you end up needing two lab locations,” he says. That would have led to a more complex problem of which samples go to which lab—which Gallien compares to the retail relationship between customers and warehouses.

The data also revealed a more complex human component of the problem—the relationship between turnaround time and caretaker followup. When test results took more than 30 days, babies’ mothers were much less likely to come back to get their results—or treatment.

“There’s all kinds of stigma and psychological impact having to do whether you transmitted the virus to your infant,” says Gallien. “It’s [a] very challenging, difficult psychological context in the first place,” and the discouragement of slow test results can trigger disengagement. Though far less dire, it’s not hard to see the parallels in retail—speedy fulfillment makes it easier for customers to make decisions, and stick with them.

Authorities in Mozambique are still processing Gallien’s recommendations, but he says Uganda has already begun to implement a similar set of solutions. The move to data-based planning, he says, opens up big possibilities for improving global healthcare.

“Particularly in these environments where there’s limited resources, limited time—this could really improve outcomes.”

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

Watch to learn more about the global fight against AIDS:

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
SuccessThe Interview Playbook
Steve Jobs had a ‘beer test’ he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
43 minutes ago
Fervo becomes clean energy’s biggest-ever IPO with $10B valuation—powered by the earth’s heat and AI’s hunger
Energypower
Fervo becomes clean energy’s biggest-ever IPO with $10B valuation—powered by the earth’s heat and AI’s hunger
By Jordan BlumMay 14, 2026
43 minutes ago
Boeing lost China. Trump—and 500 jets—may be about to win it back
EconomyFinance
Boeing lost China. Trump—and 500 jets—may be about to win it back
By Shawn TullyMay 14, 2026
47 minutes ago
After nearly a year of delays, Trump Mobile’s CEO says the gold-plated Trump phone will begin shipping to buyers this week
North AmericaDonald Trump
After nearly a year of delays, Trump Mobile’s CEO says the gold-plated Trump phone will begin shipping to buyers this week
By Marco Quiroz-GutierrezMay 13, 2026
14 hours ago
Elon Musk sits with his fists together, looking up.
AIElon Musk
‘Maybe me too’: Elon Musk accepts some of the blame for Claude learning to blackmail users from ‘evil’ online AI stories
By Sasha RogelbergMay 13, 2026
14 hours ago
How HubSpot got all engineers to use AI without any mandates
NewslettersCIO Intelligence
How HubSpot got all engineers to use AI without any mandates
By John KellMay 13, 2026
15 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
1 day ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
17 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
Success
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
2 days ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.