• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

New Netflix Tool Could Ease Cloud Deployment for Big Companies

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
November 16, 2015, 5:26 PM ET
Netflix

Netflix, the streaming video giant, is quite the cloud jockey after developing a number software tools that it uses to run applications efficiently on Amazon Web Services.

On Monday, Netflix (NFLX) added to the stable by introducing Spinnaker, which automates the roll-out of new software features and updates simultaneously on both Amazon (AMZN) Web Services and Google (GOOG) Cloud Platform. Support for Microsoft (MSFT) Azure and Pivotal, the joint cloud venture by EMC (EMC) and VMware (VMW) will follow, according to the Netflix TechBlog.

Spinnaker may be of particular interest to the many Fortune 500 companies that are weighing not just a move to a cloud, but a move to multiple clouds. Most companies have decided that this migration is inevitable for much of their data and applications although many of them remain wary of using outside resources instead of their own servers and data centers.

That is one big reason they may prefer to adopt tools from Netflix, considered to be a leader in wringing the most out of shared computing resources. It has long been one of AWS’s largest customers and makes heavy use of Amazon’s web infrastructure, reportedly even closing down the last of its own data centers last summer.

There are a couple of trends here. First is the growing adoption of public cloud, which is a massive array of shared computing, storage and networking resources. Second, more companies like banks and car companies are deploying consumer applications that require near-constant feature updates. That is a stark contrast of the old enterprise software model in which applications ran on in-house servers and PCs and got upgraded every three or four years with a patchwork of fixes in between.

But serving up new features and integrating them poses a knotty problem. Spinnaker takes on that problem of efficiently adding new features and fixes to potentially thousands of servers across cloud infrastructure. It promises to take developers’ application code and create a workflow, or a pipeline, that takes it from inception to actual deployment.

Cloud consultant MSV Janakiram said that in this world, where there are so many parts, the notion of non-stop integration and continuous deployment gets very complicated very quickly. Spinnaker, which is the successor to Netflix’s older tried-and-true Asgard deployment tool, will help both startups and large companies that build big consumer apps used by tens of thousand of people tackle this problem better, he said via email.

Spinnaker is a great resource for big companies, said Adrian Cockcroft, former cloud architect at Netflix who is now technology fellow at Battery Ventures. Netflix, he noted via email, is a big company itself that has solved many problems “you only get when you have hundreds of developers and more than 600 microservices deploying many times a day.”

Less generally, the fact that Netflix built the tool to support multiple clouds could conceivably signal that it may go with more cloud providers going forward. Netflix does already use Google for some cloud storage but as stated above it is pretty much an AWS shop.

For more coverage from Barb, follow her on Twitter @gigabarb, read her work at fortune.com/barb-darrowor subscribe via this RSS feed.

Oh, and sign up for Data Sheet, Fortune’s daily newsletter about the business of technology

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Startups & VentureDepartment of Defense
Exclusive: The Pentagon is committing $150M to a maritime tech VC fund and appears to be ramping up venture deals
By Jessica MathewsMarch 5, 2026
18 minutes ago
office
Future of WorkLabor
‘The ideal number of human employees inside of any company is zero’: why AI gives company owners what they think they want
By Nick LichtenbergMarch 5, 2026
30 minutes ago
NewslettersFortune Tech
Like OpenAI, Google’s AI chatbot is being accused of wrongful death in a tragic story
By Alexei OreskovicMarch 5, 2026
60 minutes ago
Studio portrait of Leopold Aschenbrenner
Investinghedge fund
Why Leopold Aschenbrenner’s AI hedge fund is betting big on power companies and bitcoin miners to fuel the ‘superintelligence’ race
By Sharon GoldmanMarch 5, 2026
3 hours ago
InvestingFinance
SpaceX is poised to raise more money in its IPO than was raised in last year’s 90 IPOs, combined
By Shawn TullyMarch 5, 2026
3 hours ago
AsiaSouth Korea
Korean startup wrtn is on track to pass $100M in annual recurring revenue, riding a loneliness epidemic-fueled boom in AI entertainment
By Nicholas GordonMarch 5, 2026
3 hours ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
1 day ago
placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
19 hours ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
3 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
2 days ago
placeholder alt text
Success
Tech investor Bill Gurley says workers who went through the ‘college conveyor belt’ and chased safe jobs are at high risk of AI automation
By Emma BurleighMarch 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.