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The Broadsheet: November 11th

Good morning, Broadsheet readers! Carly Fiorina gets the Trump treatment, Ellen Pao has advice for women in tech, and we could all learn a thing or two from Aung San Suu Kyi. Enjoy your Wednesday.

EVERYONE’S TALKING

• Fiorina’s just fine. In a Fox Business Channel debate that focused on immigration and the economy, Marco Rubio played above the fray and frequently shined, while Carly Fiorina continued to promote herself as the anti-Hillary. The former Hewlett-Packard CEO also won sympathy (and boos for Donald Trump) when Trump asked, “Why does she keep interrupting everybody?” Time

ALSO IN THE HEADLINES

• Clinton’s Vets Day promise. Hillary Clinton pledges to overhaul the U.S. Department of Veterans Affairs, announcing a plan to eliminate the barriers veterans face in getting healthcare and reintegrating into daily life. Time

• Cheers to that. PepsiCo CEO Indra Nooyi and Coke CEO Muhtar Kent may be tussling over your beverage bucks, but that didn’t stop the soda bosses from uniting to record a Veterans Day PSA for American Corporate Partners, a nonprofit that connects veterans with career guidance.  Fortune

• Message from Myanmar. Fortune’s Geoff Colvin writes about what leaders can learn from the message of Aung San Suu Kyi, head of Myanmar’s National League for Democracy party. Fortune

• Syrian sisterhood. This stunning interactive story looks at the lives of three women who have been driven from their homes in Syria and now live in Turkey. Each is working to help her fellow refugees and bring attention to their plight. Refinery29

All aboard! Jamie Miller, who recently got promoted to CEO of GE Transportation, scored a mega-deal: India’s state-owned rail company is paying GE $2.6 billion to supply and service diesel locomotives. The agreement is GE’s largest-ever deal in India and the biggest contract ever won by its transportation unit. WSJ

• Ellen’s advice. Ellen Pao, the former Reddit interim CEO who many know from her failed discrimination lawsuit against former employer Kleiner Perkins, wrote an essay about sexism in Silicon Valley for Lenny, Lena Dunham’s newsletter. Pao’s advice for women in tech: get tough and speak out. Fortune

MOVERS AND SHAKERS: Rogers Corp., an engineered materials solutions company, has appointed Janice Stipp CFO.

BROADVIEW

Today’s Broadview comes from Fortune associate editor Valentina Zarya.

I failed this test on racism and sexism—and so will you.

It’s a Thursday afternoon and I’m in a room full of people I just met, admitting things to them that I have yet to fully admit to myself. I am biased against all minority groups, I tell them: women, African Americans, and homosexuals. My confession doesn’t incite anger or shock anyone. On the contrary, the audience nods with empathy. They tell me it’s to be expected—they have biases, too.

This may sound like group therapy or a meeting of Bigots Anonymous, but it’s actually an increasingly popular tool in corporations across the U.S.: unconscious bias training. Organizations including Facebook, Coca-Cola, Google and the CIA have all embraced such sessions, which aim to increase employees’ awareness of their own prejudice and teach them how to guard against it.

Like me, most Americans tend to be biased in favor of the white, male, heterosexual majority—even when they themselves do not fall into that group, according to findings by Project Implicit, a Harvard University-run nonprofit focused on studying social cognition.

Employers are now under immense pressure from investors, employees, and even the White House to mitigate these biases, which studies have shown can negatively affect a company’s bottom line. In the last couple of years, a growing number of companies have taken steps to air their diversity dirty laundry by releasing annual reports about the makeup of their workforces. Some industry giants, such as Apple and Intel, have committed hundreds of millions of dollars to diversity initiatives.

The bottom line: It’s getting harder and harder for companies to ignore the issue, and implementing anti-bias training is one concrete step that’s relatively easy to take.

To read the rest of Valentina’s story, click here.

IN CASE YOU MISSED IT

• Risk, reward? A new study correlates male/female behavior in a math-related game (men chose to play a riskier version, while women played it safe) and the gender pay gap. The (perhaps dubious) conclusion: Women earn less than men because they are less competitive. Bloomberg

• Girl on fire to reform. Singer Alicia Keys spoke to congressional staffers about her support for criminal justice and sentencing reforms.  WSJ

• Allies in tech. Adia Harvey Wingfield, a sociologist at Washington University in St. Louis, finds that black men in technology tend to be more proactive than their white counterparts when it comes to creating work cultures where women feel welcome.  The Atlantic

B’s bad copy. Department store Bloomingdale’s has apologized for a recent catalog ad that many in social media forums saw as encouraging date rape. In the ad, a man is seen staring at a woman who is looking in the opposite direction and includes the caption, “Spike Your Best Friend’s Egg Nog When They’re Not Looking.”  Fortune

Women of Madison Ave. NFL CMO Dawn Hudson tops AdWeek’s 2015 list of 50 Vital Leaders in Tech, Media and Marketing. The onetime Pepsi marketer joined the NFL last fall. The AdWeek 50 also includes GE CMO Linda Boff, Facebook’s Carolyn Everson and NBC Universal’s Linda Yaccarino.  Adweek

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ON MY RADAR

Apple’s Angela Ahrendts on where the company is taking retail next  Fast

How an animal lover turned her passion into a booming $40 million startup  Business Insider

Taylor Swift settles lawsuit, avoiding trial  Hollywood Reporter

The Victoria’s Secret fashion show: $50 million catwalk  Forbes

QUOTE

Even the hardest job is easier than pleasing a man.

1940s and '50s gossip columnist Hedda Hopper, who argued that women should work and not see marriage as an endgame. Helen Mirren plays Hopper in <em>Trumbo,</em> a new film about Hollywood